Posted 5 months ago

Senior Product Marketing Manager

WarsawHybrid

AI Summary

Senior Product Marketing Manager at Capital.com in Warsaw. Owns end-to-end go-to-market for fintech products, partners with product teams, shapes positioning and messaging, runs launch plans, and mentors the PMM function.

About this role

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.

We’re looking for a Senior Product Marketing Manager to join and build the function and take end-to-end ownership of GTMs, partner closely with Product teams, and shape the future of Capital.com.

This is a hands-on role: you’ll shape product positioning, formalise differentiating value propositions, build launch plans, execute with cross-functional teams, and closely track impact. You’ll also help raise the bar across a young PMM function through mentoring and process building.

Responsibilities:

Partner with product teams from early in the development process — contributing market insight, trader perspective, and positioning thinking before features are built, not after.

Own end-to-end GTM for product launches — from positioning and messaging through to channel coordination and post-launch performance analysis.

Build and maintain the messaging architecture for your product areas: what we say, to whom, in what order, and why.

Work with marketing and local market teams to embed product as a pillar of brand — ensuring what we build and what we say reinforce the same story across every region and channel.

Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to keep the product story consistent across every touchpoint.

Run competitive and market intelligence — synthesizing signals from client research, trading behavior data, and the broader market into actionable recommendations.

Define success metrics for product adoption and report performance clearly.

Requirements:

5+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment.

Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement.

Comfort working from first principles: you can start from a product spec and arrive at a positioning document without a template.

Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call.

A working understanding of AI tools and how to apply them in a marketing workflow — to move faster, think more clearly, and produce better briefs, not to replace judgment.

Experience working closely with creative teams — you understand what a strong brand identity requires, can brief against it precisely, and know when something is off.

Nice to have:

Experience with CFD, derivatives, or retail investment products — you understand the regulatory sensitivity and the client mindset.

Exposure to multi-jurisdiction marketing — what you can say in the UK, Cyprus, Australia, and the UAE are meaningfully different constraints.

Skills

AI ToolsAmplitudeBrokerageCFDClaudeCursorDerivativesFinancial ServicesFintechGTMMulti-jurisdiction MarketingProduct MarketingRegulatory SensitivityRetail Investment Products

Senior Product Marketing Manager

About this role

Responsibilities:

Requirements:

Nice to have:

Skills

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