Senior Product Marketing Manager
AI Summary
Senior Product Marketing Manager at Cylindo (Chaos) crafts product positioning and messaging for eCommerce and digital marketing leaders, builds sales enablement content, and runs GTM programs.
About this role
Cylindo is the leading 3D visualization platform for commerce, helping retailers and brands deliver stunning product experiences that convert. We power immersive visuals, real-time configuration, and AR experiences for some of the biggest names in furniture and home goods.
About the Role:
We’re looking for a product marketer who knows how to tell a story. Someone who can turn product capabilities into compelling narratives that drive demand and accelerate deals. You’ll shape our messaging, own positioning, and arm our sales team with the tools they need to win.
What You’ll Do:
Craft and refine product positioning and messaging that resonates with eCommerce and digital marketing leaders
Build and maintain competitive analysis, battle cards, and “take-out” materials. Serve as Klue (competitive intel software) admin.
Develop demo scripts, product narratives, and sales talk tracks
Own and execute GTM strategies for new product features and major releases
Partner with product, sales, customer success, and demand gen to bring features to market
Conduct market, buyer, and competitor research to inform messaging, positioning, and sales strategy
Own the customer story program - maintain a master list, identify gaps by vertical and revenue band, and work cross-functionally to craft compelling success stories
Act as sales enablement arm to deliver training, content, and tools that support the full buyer journey
Support post-sale adoption and expansion through targeted messaging and use-case storytelling
Measure the impact of product marketing efforts and continuously refine based on feedback and performance data
Requirements
What We’re Looking For:
Bachelor’s degree in Marketing, Communications, Business, or a related field
3-5 years of product marketing experience in B2B SaaS
Experience in eCommerce or related field preferred
Exceptional written and verbal communicator; strong storytelling and strategic thinking and ability to craft value-based benefits and selling points
Proven track record creating sales enablement content and competitive intel
Familiarity with the buyer journey and supporting enterprise sales teams
Experience using Consensus or similar demo automation platforms a plus
Skills
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