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Kraken

Posted 8 days ago

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Senior Product Marketing Manager

LondonHybridFull-time

AI Summary

Senior Product Marketing Manager at Kraken shaping go-to-market strategy for Kraken Distribution, defining product-market fit, positioning, messaging, and commercial recommendations for European energy distribution markets.

About this role

Help us use technology to make a big green dent in the universe!
Kraken powers some of the most innovative global developments in energy.
We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone.
It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.

Why this role matters

This role will focus on Kraken Distribution, our newest and fast-growing product line. We are looking for someone to help us grow Kraken Distribution's footprint by driving awareness, and figuring out product-market fit and the right go-to-market approach.
What we do at Kraken Distribution

Kraken Distribution is serving distribution network operators as they navigate the next phase of the energy transition. As networks face growing grid congestion, two-way energy flows, an increasing number of distributed energy resources (e.g., solar PVs, EVs, batteries) and much greater data complexity, Kraken Distribution helps utilities modernise how they plan, operate, and evolve their networks - enabling smarter, more flexible, and more customer-centric grids.

What you'll do:

Product Strategy & Commercialisation:

  • Help figure out product-market fit for Distribution across target markets

  • Identify market opportunities and customer needs to influence product strategy and monetisation for Distribution

  • Develop positioning and messaging for European markets

    • Help drive adoption of Distribution

  • Drive analyst engagement and help communicate our product vision and market differentiation

  • Develop thought leadership and customer-facing content that builds awareness and credibility in the market

  • Partner with Sales to develop the pipeline

  • Work closely with the marketing team on ABM programs and event messaging

    • Be the voice of the market

  • Build a strong understanding of customer needs, market trends and competitors

  • Bring customer insights into product and go-to-market discussions

  • Help ensure that commercial decisions are grounded in customer and market evidence

    • What you'll have:

  • 7+ years' experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management or Management Consulting.

  • Experience defining go-to-market strategies for enterprise software or technology products.

  • Strong strategic thinking and comfort working with ambiguity.

  • The ability to turn market insight into practical product and commercial recommendations.

    • Big plus

  • Knowledge of European languages
  • Experience in utilities

    • Skills

    ABMCompetitive AnalysisCustomer ResearchEnterprise SoftwareEuropean MarketsGo-to-market StrategyManagement ConsultingProduct ManagementProduct MarketingUtilities

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