A BIT ABOUT US
Lever was founded seven years ago to tackle the most strategic challenge that companies face: how to recruit and hire top talent. We’re building the next generation of hiring software that companies like Netflix, Shopify, Atlassian, and McGraw Hill rely on to grow their teams. We've rethought the talent acquisition paradigm and are the innovation leaders in our space and looking for the right people to join us as we scale.
We’re extraordinarily proud of the company we’ve built so far (not to mention humbled to be recognized as the #1 place to work in San Francisco, as well as a top workplace in the entire United States). Our people are Lever’s biggest competitive advantage and we’ll continue investing in our “Leveroos” and people-first culture.
THE CHALLENGE
Unify Lever's unique value proposition across the entire company, website, collateral, customer experience, and productGrow organic website trafficOwn analyst relations, positioning Lever as a leading solution for mid-market (200-2000 employee) high skill employee hiringDevelop customer communities by leading customer councils, referrals, and referencesIncrease customer product engagement and decrease time to valueSupport product management's understanding of customer satisfaction, competitive products, competitive pricing/packaging, and opportunities for improvementOwn company's understanding of product/market fit, win rates, churn reasons, and competitive landscape by segment and persona
THE OPPORTUNITY
Drive impact in the talent industry, helping to solve the universal problem of hiring. Help talent leaders to become more strategic, data-driven leaders within their organizations.Take part in Lever's strong culture of user design and innovative enterprise softwareGain expertise working in an extremely high impact role, covering the full breadth of Lever's products and customer journey
THE SKILL SET
Expert level B2B Product MarketingSkill crafting benefit oriented messagingAnalytical rigor and iterationExpert execution of customer journey from initial contact through sales, implementation, and renewalCross-functional alignment of priorities among product, customer experience, sales, and marketingExternal company relationsUse of customer promoters in marketing efforts
WITHIN 1 MONTH, YOU’LL
Complete Ramp Camp, our comprehensive onboarding program designed to get you up to speed on all aspects of the business with a cross-functional cohort of new Leveroos. You'll learn about our business, product, vision and team and gain an understanding about how your role fits into Lever's broader organizationWrite individual OKRs for the current quarterBecome demo certifiedUpdate Lever's website, adding engaging product benefit and capability descriptionsDeep dive into understanding Lever's newly released capabilitiesAssume leadership of product launch communications. Create cross-functional project plan for supporting our next product releaseAssemble customer councils for mid-market, enterprise, and EU customersShadow 5 sales calls and 5 renewal conversationsMeet with each product manager and leaders for Implementation, CSM, and Sales
WITHIN 3 MONTHS, YOU’LL
Review website, ads, sales collateral, customer implementation, and customer communications to understand and measure the consistency of our current positioning, benefit statements, and differentiatorsPresent your assessment and proposed initiatives to Lever's executive team. Your plan should aim to grow organic lead flow; speak to marketing's role in customer engagement, sales, renewals, and product; and include concrete metrics to track and measure successPresent a company All Hands feature summarizing your assessment and product marketing OKRsClarify Lever's unique value proposition, customer journey, and personasGrow organic website trafficLead ongoing customer council meetingsEquip customer-facing teams with consistent messaging and supporting collateralEstablish ongoing accurate measurement of churn to and from competitors, and present full historical analysisEngage analysts from Gartner, IDC, Forrester, Fosway, Bersin, Aptitude, The Starr Conspiracy, and Talent Function
WITHIN 6 MONTHS, YOU’LL
Measure and regularly report KPIs: organic web sessions, time on site, customer user engagement, time to adoption, NPS & response rate, customer reviews, churn to & from competitor rates, win/loss reasons, time to closeBe our authority on the talent market and our competitorsFeature customer promoters in speaking engagements and marketing campaignsPartner with account executives and customer success managers in closing, retaining, and upselling customers, by creating top of funnel through mid-funnel materials, coaching reps, and joining customer calls where it makes senseLead vertical and geographic focused sales & marketing efforts in first test marketInform the development of two product feature iterationsInfluence the customer segment & product strategy in FY22 Company OKRs
WITHIN 12 MONTHS, YOU’LL
Show results in increased web traffic and time on site compared to pre-COVIDDemonstrate widespread analyst and press coverage of Lever as a leading solution for high skill hiring in the mid-market (200-2000 employee) segment and EuropeProve faster customer time to value & increased product engagement through product analyticsIdentify further verticals for focusLead customer engagement and education initiativesShadow user research in development of new feature iterations
