Senior Regional Marketing Lead

About Deepki

Founded in 2014, Deepki is the most trusted sustainability SaaS solution for sustainability in the Real Estate sector.

Its comprehensive platform enables Real Estate stakeholders to manage risk through data-driven insights, improve the financial performance of their assets, meet growing investor expectations and regulatory requirements. It also supports clients in developing clear action plans for both transition and adaptation, while delivering positive financial outcomes.

We are looking for a high-impact, creative Regional Marketing Lead to own our UK&I & APAC marketing engine. You will act as the primary voice of our brand in the region, bridging global strategy with innovative local execution. This is a unique opportunity for an ambitious marketer to design the future of Deepki’s footprint, bringing together digital precision, event planning mastery, and a true growth mindset.

London based - hybrid set-up (3 days in office)

Key responsibilities

Strategic regional leadership & alignment

• Own the regional strategy: act as the primary architect for Deepki’s UK&I & APAC marketing engine, translating global initiatives into a cohesive regional plan that drives pipeline and revenue.

• Market Positioning: serve as the guardian of Deepki’s reputation in the region. You will localize global strategy, ensuring our value proposition (from sustainability compliance to broad asset performance) resonates with modern real estate and financial stakeholders.

• Be the voice of the UK&I & APAC market, sharing critical insights with global marketing, delivery, sales, and product teams to shape our regional roadmap.

• Act as the creative bridge across the organization. You will collaborate seamlessly with Sales, ADR and Delivery teams, fostering a "one-team" culture that turns cross-functional insights into market-winning collaboration.

Execution & growth engines

• Strategic sales partnership: partner intimately with Sales leadership to define territory plans, align on account segments, and enterprise buyer personas, ensuring marketing and sales are perfectly synced.

• Orchestrate high-impact ABM: pioneer our 1:1 and 1:few ABM programs. You will be the architect of high-value experiences that penetrate our top strategic and enterprise accounts, driving both pipeline velocity and deep-rooted customer relationships.

• Innovative campaigns: Bring innovation to the marketing mix by designing and delivering integrated, multi-channel campaigns that elevate our brand and capture market interest, blending digital execution with high-touch events.

• Collaborate with our channel and alliance partners to design and execute high-impact joint initiatives, including webinars, executive events, and co-led ABM plays.

Lifecycle & performance

• Customer Lifecycle Strategy: Build a comprehensive lifecycle program that supports the customer journey post-acquisition, including driving expansion and cultivating customer advocacy to turn satisfied customers into long-term strategic partners and industry champions.

• ROI-Driven Growth: Operate with an outcome-oriented growth mindset. You will shift from vanity metrics to an ROI-driven operating rigor, ensuring every campaign and program directly contributes to sales pipeline, revenue, and market reputation.

Profile

• 6+ years of B2B marketing experience, with a proven track record of scaling demand in regional roles, ideally within SaaS or high-growth tech environments.

• Experience with complex, multi-stakeholder enterprise sales cycles.

• ABM mastery: deep, hands-on experience building successful ABM programs that have directly influenced enterprise pipeline and revenue.

• You have experience not just "doing marketing," but innovating the marketing mix. You know how to take complex, multi-stakeholder enterprise cycles and simplify them into compelling, creative narratives.

• Digital & event expertise: a balanced hybrid of digital fluency and event planning mastery. You know how to execute on both the details and the strategic vision.

• Exceptional ability to build relationships with Sales, Delivery and Product teams. You thrive working cross-functionally, you can manage multiple stakeholders and bring teams together.

• Data-driven, performance mindset: hands-on experience with Salesforce/HubSpot and an analytical approach to attribution and performance reporting. You don't just track metrics; you optimize for business impact and ROI.

• Passion for the mission: genuine excitement about real estate decarbonization and the role technology plays in the transition to net-zero. Experience in real estate is a strong plus.

• Willingness to travel within the UK & Ireland to support events and partner activities.

Interview process:

• Recruiter interview - 45'

• Interview with a VP with the Marketing Department - 45'

• Panel interview with 3 people from Sales, Delivery & Marketing - 1h

• Final interview with the CMO, including a business case - 45'

Our commitment:

At Deepki, we believe that diversity is a core strength. As an equal opportunity employer, we review every application with the same care, regardless of origin, religion, gender, sexual orientation, age, or disability. Our hiring decisions are based solely on skills, motivation, and the needs of the company.

Deepki: #ImpactForward