Senior Social Media Executive

Key Responsibilities

• Working closely with the Head of PR & Brand Communications to develop and execute social media campaigns that align with our goals and values.
• Building and maintaining relationships with talent agents and influencers.
• Attending meetings with key internal stakeholders such as Buying teams and other marketing channels.
• Staying on top of key social trends, viral news, and opportunities. Sharing updates with senior team members.
• Researching and fulfilling product orders for VIP gifting, ambassador requests and influencer partnerships.
• Creating social highlights for the fortnightly Coverage Highlights presentation.
• Directing the bi-monthly social media photoshoot.
• Liaising with product teams to ensure hero lines are included in monthly social schedules.
• Developing social media schedules and planning creative content ideas.
• Working closely with the graphics teams to create artwork briefs.
• Collaborating closely with celebrity agents and brand ambassadors to secure paid and gifted influencer opportunities.
• Brainstorming and developing creative campaign ideas and coordinating media and ambassador events.
• Researching and reporting on all influencer activity via our influencer platform
• Staying updated on industry trends, competitor activities, and algorithm updates.

Skills, Knowledge & Expertise

• Minimum of 3 years’ experience working as a Social Media Executive. Ideally, within the retail or outdoor industry.
• A creative thinker and avid multi-channel media consumer who is up to speed on the latest algorithm updates, cultural and consumer-led trends.
• Who is incredibly organised.
• Passionate about social media with endless creative ideas for engaging, shareable and innovative content and collaborations.
• Lots of experience in creative/content writing and negotiating with influencers and their agents.
• A love for social media and an eye for imaginative content across multiple platforms.
• Exceptional writing and storytelling skills with an eye for detail.
• Excellent communication and organisational skills.
• Capable of managing the monthly influencer budget.
• An enthusiastic individual who is self-motivated with a proactive attitude.
• A passion for the outdoors.

Benefits

• Competitive salary and benefits package
• Hybrid working, 3 days in London based office & 2 working from home
• Holiday allowance
• 50% staff discount & 25% for family and friends
• Pension scheme