
Posted 27 days ago
Senior Traffic Manager
AI Summary
Senior Traffic Manager at Match Group leads and executes high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance.
About this role
Our team is part of the global Paid Media & Growth team that operates globally. Paris team architects, develops, and expands growth across the EMEA markets, committed to helping every single person discover a connection that aligns with their unique lifestyle and journey. Additionally, we fuel global growth for diverse Match Group brands - including Meetic/ Match, Ourtime, Tinder, Hinge, OkCupid, The League, Plenty Of Fish, and Salams - broadening our reach and impact around the world.
In this role of Senior Traffic Manager, you will lead and execute high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance.
How you’ll make an impact:
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Own and drive user acquisition: build scalable (multi-million €€€), performance-focused UA strategies that are optimized across platforms (display, social media, search, affiliation) & audiences to drive sustainable revenue growth.
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Performance reporting & insights: deliver timely, actionable reporting and insights on performance on a regular basis.
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Develop creative test strategies: collaborate with the design team, provide strategic context and insight for creative idea generation; share campaign results for creative optimisation.
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Champion channel innovation: manage relationships with online marketing partners, run test campaigns for additional scale, stay ahead of digital trends and channel innovations.
We could be a match if:
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You bring 6+ years of digital marketing experience & user acquisition across major platforms.
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You have solid app experience, including hands-on expertise with Mobile Measurement Partners (MMPs such as Adjust, AppsFlyer) and a strong command of mobile-specific campaign tracking and attribution.
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You have hands-on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks.
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Ideally, you have a full funnel/ marketing lifecycle experience
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You’re genuinely passionate about media and media planning, with a deep curiosity for what drives performance.
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You’re analytically sharp - confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps.
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You’re autonomous, reliable, and transparent in your communication - and flexible enough to adapt as business needs evolve.
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You speak fluent English and thrive in an international, fast-paced environment.
What’s the team like?
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You’ll report directly to the Senior Media Director (Paris lead) and join a dynamic, growth-minded team that’s passionate about learning, evolving, and pushing boundaries every day.
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There will be 2 direct reports: Online Manager & Online Executive to manage & grow in their career
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We operate in a truly international environment, collaborating closely with our colleagues (Paid Media & Growth team) in the U.S. (implying meetings with different time zones) and Tinder team in London.
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This role includes monthly trips to London to collaborate in person with the Tinder EMEA team.
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We value innovation, data-driven thinking, and operational excellence - and we’re looking for someone who’s eager to excel.
Interview Process:
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A first 30-45 min Zoom conversation with the recruiter
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A 60 min onsite or virtual meeting with Nonna, the hiring manager (Sr. Director Media & Measurement Europe)
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An onsite live case study with Nonna and oneTeam Lead (Florent or Yanjun)
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A 30 min Zoom interview with Stephanie Wang (Head of Media & Growth)
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A 30 min Zoom interview with Henry Penny (Director, Paid Media)
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A final 30 min Zoom interview with Céline (HR Business Partner)
Skills
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