
Posted 2 months ago
Senior User Acquisition Manager
San FranciscoOn-siteFull-time
AI Summary
Senior User Acquisition Manager who builds, launches, and optimizes paid media campaigns across Meta, Google, TikTok, Snapchat, and other performance channels to drive user acquisition.
About this role
Hellyeah AI is hiring a hands-on Senior User Acquisition Manager to help scale paid media campaigns across Meta, Google, TikTok, Snapchat, and other performance channels.
We are an AI-first performance marketing company working with mobile apps, gaming, AI/SaaS, fintech, e-commerce, and iGaming clients.
This role is for someone who can actually get inside ad platforms, build campaigns, analyze performance, and make smart optimization decisions. This is not a strategy-only role.
Responsibilities:
• Build, launch, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other ad platforms
• Manage campaign structure, budgets, bids, audiences, creative testing, and performance pacing
• Analyze CAC, CPI, CPA, ROAS, retention, conversion quality, and funnel performance
• Identify what is working, what is wasting budget, and what needs to be tested next
• Work with creative teams to turn performance data into new ad angles and creative briefs
• Monitor campaigns daily and prepare weekly performance insights
• Help create repeatable playbooks for campaign setup, testing, optimization, and scaling
• Support client-facing strategy when needed
Requirements:
• 4+ years of hands-on paid media or user acquisition experience
• Strong experience managing campaigns in Meta Ads and Google Ads
• Working knowledge of TikTok Ads
• Experience with Snapchat Ads, LinkedIn Ads, programmatic, or mobile ad networks is a plus
• Experience with mobile apps, gaming, AI/SaaS, fintech, e-commerce, or iGaming is a plus
• Strong understanding of tracking, attribution, pixels, events, UTMs, GA4, MMPs, or similar tools
• Ability to explain performance clearly: what happened, why it happened, and what to do next
• Strong written English
• Comfortable working remotely with daily accountability
Important:
This is a hands-on role. You should be comfortable opening ad accounts, building campaigns, checking data, finding issues, and making optimization decisions yourself.
Nice to have:
- Experience with AppsFlyer, Adjust, Singular, Firebase, Looker Studio, or Supermetrics
- Experience using AI tools for reporting, analysis, research, or workflow automation
- Experience managing multiple client accounts at onceSkills
GA4Google AdsLinkedIn AdsLooker StudioMeta AdsMobile Ad NetworksProgrammaticSnapchat AdsSupermetricsTikTok Ads
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