SEO & AI Search Specialist - On-Site

Key Responsibilities

• Plan and execute on-page, off-page, technical, local, and AI-search optimization strategies.
• Optimize service pages, location pages, blogs, FAQs, metadata, internal linking, and site structure for traditional search and AI-generated results.
• Improve visibility across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot, and other emerging search platforms.
• Conduct keyword, topic, entity, semantic, conversational, and search-intent research focused on high-converting personal injury terms.
• Build topical authority and strengthen E-E-A-T, entity, and knowledge graph signals, particularly for legal/YMYL content.
• Manage local SEO, including Google Business Profiles, reviews, citations, directories, Yelp, Avvo, and location-page optimization.
• Implement and maintain structured data/schema markup and other technical signals that improve search-engine and AI understanding.
• Collaborate with writers, attorneys, developers, and marketing staff to create SEO- and AI-focused content strategies.
• Monitor competitors, content gaps, backlinks, brand mentions, AI citations, and search visibility.
• Track and report on rankings, organic traffic, AI referral traffic, leads, conversions, and signed-case performance.
• Identify and resolve technical SEO issues involving crawlability, indexation, site speed, Core Web Vitals, redirects, canonicalization, and structured data.
• Support link building, digital PR, backlink audits, and other white-hat authority-building efforts.
• Stay current with Google algorithm updates, AI-search developments, emerging search technologies, and legal advertising requirements.

Skills, Knowledge & Expertise

• 2+ years of hands-on SEO experience; legal, personal injury, or other competitive YMYL experience preferred.
• Strong understanding of traditional SEO and modern concepts including AEO, GEO, AIO, LLMO, entity SEO, semantic search, and AI search optimization.
• Working knowledge of WordPress, GA4, Google Search Console, Google Business Profile, Semrush, Ahrefs, BrightLocal, Moz, or similar tools.
• Experience with local SEO, Google Business Profile optimization, citations, reviews, and multi-location search.
• Understanding of technical SEO, including HTML/CSS, crawling, indexing, structured data, Core Web Vitals, and site architecture.
• Familiarity with AI-powered search platforms such as ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.
• Proven ability to increase organic visibility, qualified traffic, leads, and conversions.
• Strong analytical skills and the ability to turn search data into clear recommendations and action plans.
• Comfortable working cross-functionally with writers, attorneys, developers, and marketing leadership.
• Knowledge of legal content or legal advertising guidelines is a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance