Snr Marketing Manager North & West Africa

Overview

• Marketing role leading the Marketing Function for our two most profitable & biggest volume contributor Bottlers for Africa. This Lead is the volume engine for our Africa Beverages business.
• Based on the importance & business magnitude of this Lead, Africa is optimized to have a senior marketing leader for this important region.
• Lead stepping up 3YR Growth Plan and Annual operation plan to drive sustainable growth through building solid brands & innovating products in partnership with our bottlers for beverages.
• Partnership with Marketing Director & relevant global & category teams, to ensure alignment on category strategy, brands plans, calendar planning, and innovations deployment.

Responsibilities

Leads, Manages, and Grows business profitably:

• Partner with the Marketing Director in developing BU Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L.
• Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
• Makes business decisions for the category through a strong understanding of key issues and trends based on data analysis and insights.
• Influence & lead our bottler partners in executing our agreed upon and set AOP.
• Leads & Manages Cluster 1 FOBO Beverages businesses across Africa business unit:
  • 9 markets : Libya, Algeria, Sudan, Morocco, Nigeria, Ghana, Angola, Mauritius, Ivory Coast.
  • 2 categories: Beverages & Snacks
  • Brands: Pepsi, Pepsi ZS, Mirinda, 7Up, Mountain Dew, Sting, Aquafina, Evervess.
  • Snacks: Cheetos (Morocco)

Business planning and goal alignment:

• Translate annual AOP roll-out opportunities into tangible, account specific marketing execution action plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
• Leads and manages the brand Business Planning process with different stakeholders/ sector/ global & commercialization teams.
• Ensures that brand plans are executed on time and flawlessly on-time in full by defining WHO, WHAT, WHEN.
• Leads total brand performance tracking & monthly brand audit with commercial team.

Leadership of business teams and development of his/her cross-functional team:

• Sets challenging team goals and clear standards for success.
• Gives direct actionable feedback.

• Coaches Brand BM.

Delight Consumers:

• Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights.
• Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper research, insights, and learnings.

Build Great Brands:

• Ensures that all brand activities are aligned with the Brand Essence and Vision.
• Ensures that our communication team is integrated and that all our partners are aligned.

• Leads Key brand affinity initiatives, and expansion plans.
• Responsible for Executing brand pack price architecture including new pack sizes initiatives across portfolio.

Win with Customers:

• Provides strategic direction/input for development of Channel, Customer, and Field Sales strategies in line with business requirements.
• Constantly challenges the sales organization to ensure its results and effectiveness.

Qualifications

• Relevant Marketing Honours Qualification or Degree.
• 10+ year of experience in FMCG or Agency on a regional scope of North Africa.
• Strong Marketing experience – with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
• Insight – demonstrable use of consumer, customer and business insights to shape strategic business and brand plans.
• Creativity – bring ideas that generate talkability and impact beyond the paid media invested.
• Lead X-agency teams – Ability to brief, manage and plan communications plans through to execution
• Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
• Strong Leadership experience of managing & coaching multiple direct reports and the ability to inspire various stakeholders