Social Content & Creative Assistant Manager

About The INKEY List

At The INKEY List, we believe skincare should be simple. We make science easier to understand, so everyone can make informed choices about their skin. Since launching in 2018, we’ve challenged the industry by putting education, honesty and efficacy first. We listen to our community, create products backed by science and never overcomplicate what should be simple.

We Give A Care. About our customers, our community and the people who make The INKEY List what it is. We know our best work happens when people feel supported, trusted and able to be themselves.

About the role

The Social Content & Creative Assistant Manager is responsible for turning The INKEY List’s social strategy into platform-native content people actually want to watch, share and talk about. Working closely with the Social Media Manager, Brand and Creative teams, this role will lead day-to-day social content development across TikTok, Instagram and YouTube, with a particular focus on ideas, filming, creative formats and fast-moving content opportunities.

This role sits close to culture, creators and the community. You’ll spot what is resonating, turn those signals into ideas and make sure The INKEY List shows up in a way that feels relevant, recognisable and unmistakably us.

Every role at The INKEY List contributes to making skincare simpler, more accessible and more effective. This one is no different.

What you’ll be doing

Content & Creative

• Develop social-first content ideas across TikTok, Instagram and YouTube for both brand and founder channels.

• Translate campaign and brand priorities into platform-native creative concepts.

• Own the day-to-day social content pipeline, balancing planned, always-on and reactive content.

• Lead filming and content capture, including founder, team, expert and product-led content.

• Be comfortable shooting content yourself and directing others on camera.

• Work with Creative on higher-production content while ensuring social content stays native to platform.

• Develop recurring formats and franchises that build recognition over time.

• Identify opportunities to repurpose strong content intelligently across channels without simply duplicating it.

Platform & Cultural Relevance

• Stay close to trends, formats, creators, conversations and evolving platform behaviours.

• Identify which trends and cultural moments The INKEY List should participate in and which to ignore.

• Bring fresh references and inspiration into the social team.

• Help define how YouTube Shorts and longer-form content should come to life creatively.

Testing & Learning

• Work with the Social Media Manager to build a clear content testing rhythm.

• Use performance data to understand which hooks, formats, topics and creative approaches are working.

• Turn learnings into new creative iterations.

• Identify organic content with potential for paid amplification.

Founder & Expert Content

• Support the development and capture of founder-led social content.

• Help experts, founders and team members feel confident and natural on camera.

• Identify opportunities for founder and expert voices to participate in relevant conversations.

What we’re looking for

We’re interested in the person as much as the experience. You’ll likely have:

• Strong experience creating social-first content, ideally within beauty, skincare, wellness or lifestyle.

• Excellent understanding of TikTok, Instagram Reels and YouTube Shorts.

• Strong creative instincts and confidence generating ideas quickly.

• Confidence filming, directing and creating content using mobile-first tools.

• Good understanding of editing, pacing, hooks and retention.

• Strong cultural awareness and an instinct for what will feel relevant without chasing every trend.

• Confidence using performance data to improve creative.

• A collaborative, proactive approach and comfort working at speed.

You don’t need to tick every box. If you’re excited about the role and think you could be a great fit, we’d encourage you to apply.

What success looks like

• The INKEY List has a consistent pipeline of strong, platform-native content.

• More content performs organically and creates opportunities for paid amplification.

• Social feels faster, more culturally relevant and less dependent on campaign assets.

• Founder and expert content feels natural and purposeful.

• The team develops repeatable formats audiences recognise and return to.

What you’ll get from us

We’re committed to creating an environment where everyone can do their best work.

Alongside a competitive salary, we offer:
• Hybrid working – giving you the flexibility to balance work and life in a way that works for you.

• Private medical insurance through Vitality

• An Employee Assistance Programme

• Enhanced family policies & support

• Life Assurance – giving you extra peace of mind.

• 25 days’ holiday, plus bank holidays

• Your birthday off – celebrate your day, your way.

• Monthly product allowance – so you can enjoy and experience the products you help bring to life.

• Cycle to Work and Electric Car schemes

• Regular team days and a dog-friendly office – because great work happens when people connect (and we’re always happy to see four-legged colleagues too!). Most importantly, you’ll join a team that cares deeply, makes things happen and does it together.

Our commitment

At The INKEY List, we know different perspectives make us stronger. We’re committed to creating an inclusive workplace where everyone feels welcome, respected and able to do their best work.

If you need any adjustments during the recruitment process, please let us know, we’re happy to help.