Posted 14 days ago

Social Media Content Producer

MelbourneOn-siteFull-time

AI Summary

Manages Kogan's social media channels and content strategy, blending creative storytelling with data analysis to drive brand awareness and sales across Instagram, Facebook, TikTok, and LinkedIn.

About this role

Kogan.com is seeking an innovative, data-driven Social Media & Content Manager to take ownership of our social channels, bring our brand to life, and execute high-impact content strategies. Reporting to the Head of Marketing Promotions & Communications, you will blend creative storytelling with analytical rigor—using performance metrics, platform algorithms, and market trends to elevate brand awareness and deliver measurable engagement across our digital ecosystem.

In this role you'll be responsible for:

Developing and executing the Social Media Content for Kogan Group to increase brand awareness and drive sales.

Content creation inline with the strategy, the brand style and tone of voice guidelines.

Ownership of all social media channels including content production, scheduling and monitoring of content across Instagram, Facebook, TikTok, and LinkedIn.

Identifying and executing fresh, innovative & exciting ideas through regularly reviews of industry news, competitor landscape and trends

Manage multiple projects from inception to completion, with the ability to switch from one to the other seamlessly.

Managing Social Media and PR briefs, including targeting, budgeting, and monitoring performance.

Monitoring and analysing media coverage and creating reports on performance, providing insights and recommendations for improvement.

Have a data first approach with the ability to quantify what works

To be successful in this role, you should be:

University Degree qualified in a relevant field (Marketing, Communications or similar)

Demonstrated experience working in Marketing Communications, Social Media, PR or similar, preferably within Retail, FMCG or eCommerce

Passionate about Social Media, with the ability to effectively engage customers through innovative, brand aligned content

Have a proven ability to build and maintain effective relationships, through exceptional communication and engagement

Able to manage multiple projects, with the ability to switch from one to the other seamlessly

Comfortable working within a fast-paced, dynamic environment. Being agile and adaptable is key to success

Inquisitive and ready to be challenged - we're not afraid of putting in hard work to deliver a superior product

Why Kogan.com?

Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future

Your role has a lot of ownership, autonomy and little red tape

You’ll be empowered to achieve positive outcomes and your work will have a real impact

You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia

Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ

A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!

Skills

BudgetingCompetitor AnalysisContent SchedulingFacebookInstagramLinkedInMarket Trends AnalysisMedia Coverage AnalysisPerformance MetricsPlatform AlgorithmsPR BriefsReportingSocial Media Content CreationTikTok

Social Media Content Producer

About this role

In this role you'll be responsible for:

To be successful in this role, you should be:

Why Kogan.com?

Skills

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