Social Media Lead

Key Responsibilities

• Global Strategy & Vision: Build and execute KAST’s end-to-end global social strategy across TikTok, Instagram, X (Twitter), YouTube, and emerging channels.
• Short-Form Content Engine: Lead the end-to-end strategy and production for short-form video content to drive organic brand awareness, product education, and user growth.
• Cultural Relevance & Trend Hijacking: Act as KAST’s real-time cultural radar - spotting internet trends, memes, audio cues, and viral formats before anyone else and adapting them instantly to fit KAST’s brand voice.
• Brand Tone & Narrative: Develop and maintain a consistent, trustworthy, and engaging brand identity across all platforms, adapting tone appropriately for different audiences
• Creator & Influencer Ecosystem: Identify, onboard, and direct a global network of content creators, influencers, and brand ambassadors to amplify KAST’s reach.
• Community & Engagement: Oversee community engagement, turning comments sections into entertainment hubs and driving high engagement rates across all platforms.
• Data-Driven Growth: Define performance KPIs (reach, engagement, conversion, ROI) and regularly analyze data to refine content strategy and optimize campaigns.

Skills, Knowledge & Expertise

• Proven experience running social media for a consumer, tech, fintech, crypto or lifestyle brand
• Strong understanding of X, Instagram and TikTok
• Excellent sense of what works on social — and what doesn’t
• Strong understanding of internet culture, trends and online communities
• Comfortable moving quickly, experimenting and taking creative risks
• Strong writing and communication skills