Social Media Manager

Job Location:

Anantara Riverside Bangkok Resort



Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

Key Responsibilities:

Strategy & Content Execution

• Develop and execute multi-platform social media strategies aligned with broader marketing objectives and commercial goals.
• Oversee content calendars, scheduling, and asset distribution across platforms including Facebook, Instagram, TikTok, LINE Official Account and LinkedIn for the resort account and all dedicated sub-accounts.
• Lead the creative direction and hands-on production of all social media visual assets, creating high-performing multimedia content (photography, short-form Reels and copy) that adheres strictly to brand guidelines.
• Prepare actionable weekly/monthly performance reports using Meta Business Suite and Sprout Social platforms and present strategic insights to stakeholders.

Engagement & Community Growth

• Oversee audience interaction, monitor comments and direct messages, and foster an active community while maintaining brand tone of voice.
• Identify, brief, and manage relationships with content creators, influencers, and brand partners to expand reach.
• Stay ahead of platform feature updates, viral trends, and algorithm shifts to keep the brand relevant.

Qualifications & Experience:

• 3+ years managing social media strategies and organic/paid campaigns in-house or at an agency.
• Strong skills in mobile photography, video shooting, and short-form video editing (Reels, TikToks) using mobile, action camera and visual editing tools.
• Proficiency in social management and scheduling tools (Meta Business Suite and Sprout Social)
• Fluency in both written and spoken Thai and English, with the ability to create, write, and adapt engaging social media content for both languages.
• Strong capability to interpret data, calculate campaign ROI, and make data-driven content recommendations.
• Excellent written and verbal communication, strong project management skills, and high adaptability.
• Deep understanding of emerging social trends, viral content formats, and platform feature updates.

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