Social Media Specialist

Job Summary:

Sparkd-EV is seeking a creative and data-driven Social Media Specialist to manage and grow our presence across digital platforms. This role involves content planning, audience engagement, performance analysis, and helping establish Sparkd-EV as a thought leader in the electric vehicle (EV) space in Egypt.

Key Responsibilities:

Manage day-to-day posting across platforms: Instagram, TikTok, Facebook, LinkedIn, and YouTube

Develop and implement content calendars in coordination with the marketing team

Create, edit, and publish engaging content (text, image, video, stories, reels)

Monitor social media trends, hashtags, and competitor activity

Interact with followers by responding to comments, messages, and mentions

Track performance analytics: reach, engagement, CTR, conversions

Collaborate with influencers, content creators, and agency partners

Coordinate with the showroom and sales team to highlight promotions, new arrivals, and events

Support ad campaigns by providing creative assets and monitoring performance

Stay up to date with the latest algorithms, formats, and platform tools

Requirements

Requirements:

Bachelor’s degree in Marketing, Media, Communication, or related field

2–3 years of experience in social media management (preferably in automotive or tech industry)

Proficient in Meta Business Suite, TikTok Business, Canva, and scheduling tools (e.g., Buffer, Later)

Strong writing and visual storytelling skills (Arabic + English)

Experience with video editing tools (CapCut, VN, Adobe Premiere is a plus)

Familiarity with basic performance metrics (reach, engagement, growth, etc.)

Creative, fast learner, and trend-sensitive

:Qualifications & Competencies

Deep understanding of digital culture, memes, and viral trends

Ability to multitask and meet deadlines in a fast-paced environment

Strong communication and collaboration skills

Creative eye for design, layout, and brand identity

Comfortable being on-camera or directing creators, if needed

Follower growth and engagement rate per platform

Post reach and video views

Conversion from social leads to test drives/sales

Consistency in publishing calendar

Campaign performance support (paid & organic)

Customer feedback and sentiment analysis

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