Sr. Manager, Integrated Media

Overview

Go Fish is seeking a Sr. Manager, Integrated Media to lead integrated media strategy, performance, and client partnership across a portfolio of accounts.

In this role, you’ll guide the development of cross-channel media strategies, oversee account performance, and ensure teams are translating client business goals into effective, measurable media programs. You’ll serve as a senior strategic partner to clients and internal stakeholders, bringing together audience insights, channel expertise, creative considerations, and performance data to drive stronger business outcomes.

You’ll also play a key role in developing Managers and junior team members, improving account and department processes, and ensuring strategic and executional excellence across the team. This role is ideal for an experienced media leader who can balance client strategy, portfolio oversight, team leadership, and operational accountability.

What You’ll Do

Media Strategy & Planning

• Lead the development of integrated media strategies across a portfolio of clients and complex business challenges
• Translate client business goals, market conditions, audience insights, and performance data into clear investment strategies
• Guide channel selection, audience strategy, budget allocation, sequencing, and the role of media across the customer journey
• Ensure media plans reflect integrated thinking across paid search, paid social, programmatic, video, streaming, direct media, traditional media, and emerging channels
• Challenge teams to move beyond platform-level recommendations and connect media strategy to broader business outcomes
• Oversee annual planning, quarterly planning, major campaign planning, and strategic account initiatives
• Guide the development of KPI frameworks, performance targets, testing roadmaps, and measurement approaches
• Evaluate strategic tradeoffs across reach, frequency, efficiency, scale, incrementality, and business impact
• Review and strengthen media plans, presentations, and investment recommendations before they are shared with clients
• Adapt strategies based on market shifts, competitive activity, client priorities, performance trends, and new opportunities
• Contribute to new-business strategy, pitches, proposals, and account expansion opportunities

Portfolio Performance & Growth

• Oversee performance across a portfolio of accounts and ensure teams are proactively managing toward client goals
• Identify cross-account performance trends, risks, and opportunities
• Guide Managers in diagnosing complex performance challenges and developing effective action plans
• Evaluate whether media investments are delivering the intended business impact and recommend strategic changes when needed
• Lead discussions around budget reallocation, investment priorities, scaling opportunities, and performance recovery
• Ensure optimization decisions are supported by clear hypotheses, data, and expected outcomes
• Establish and oversee testing roadmaps across channels, audiences, creative, platforms, and measurement approaches
• Help teams distinguish between tactical optimization needs and larger strategic issues
• Monitor portfolio health and proactively address risks related to performance, delivery, measurement, staffing, or client confidence
• Identify opportunities to deepen client partnerships, expand services, or introduce new media solutions
• Support client retention and agency growth through strong strategic leadership and consistent performance

Measurement & Business Analysis

• Ensure performance reporting across assigned accounts is accurate, insightful, and connected to business outcomes
• Guide teams in moving from campaign reporting to meaningful analysis, interpretation, and decision-making
• Define the appropriate role of platform metrics, attribution, incrementality, business data, and other measurement approaches
• Partner with analytics and measurement teams to improve reporting frameworks, tracking, data quality, and performance visibility
• Help clients and internal teams understand the strengths and limitations of available data
• Lead the development of KPI frameworks and benchmarks that reflect both media performance and business priorities
• Evaluate testing results and ensure key learnings are applied across campaigns and accounts
• Identify measurement gaps and recommend solutions, tools, or testing approaches
• Guide teams in connecting media activity to lead quality, revenue, customer acquisition, sales, brand impact, or other relevant outcomes
• Ensure reporting narratives clearly explain what happened, why it matters, and what should happen next

Client & Business Leadership

• Serve as a senior strategic media partner to key client stakeholders
• Lead high-level media planning, performance, investment, and business discussions
• Build a deep understanding of client industries, business models, audiences, competitive environments, and growth priorities
• Influence client decisions by presenting clear strategic recommendations supported by data and business context
• Guide clients through performance challenges, market shifts, and changes in platform or consumer behavior
• Establish realistic expectations and communicate risks, opportunities, and tradeoffs transparently
• Strengthen client confidence by demonstrating proactive leadership, sound judgment, and consistent follow-through
• Partner with Client Strategy leadership to align media recommendations with broader account and business objectives
• Identify opportunities to expand the agency relationship and introduce additional capabilities
• Support sensitive client conversations and performance recovery efforts when required
• Contribute to client retention by ensuring media strategy and delivery remain strong, relevant, and forward-looking

Integrated Collaboration

• Lead cross-functional collaboration across Integrated Media, Client Strategy, creative, analytics, organic, web, and other agency teams
• Ensure media strategy is informed by creative, messaging, audience, landing-page, analytics, and customer-experience considerations
• Bring the appropriate teams together to solve complex client and performance challenges
• Clarify ownership, responsibilities, timelines, and dependencies across integrated workstreams
• Ensure channel teams are operating against a shared strategy rather than isolated tactical plans
• Translate broader client and business priorities into clear direction for media teams
• Resolve cross-functional communication or workflow gaps that may affect quality, efficiency, or client outcomes
• Facilitate strategic account discussions and ensure media insights are incorporated into broader marketing decisions
• Promote stronger collaboration and knowledge-sharing across disciplines
• Represent the Integrated Media perspective in broader agency planning and leadership discussions

Team Leadership & Development

• Lead, coach, and develop Managers, Sr. Coordinators, Coordinators, and other assigned team members
• Set clear expectations for account ownership, strategic thinking, performance management, and client communication
• Support Managers in strengthening their leadership, delegation, feedback, and decision-making skills
• Review team performance and provide ongoing, actionable coaching
• Create development opportunities that prepare team members for greater strategic and leadership responsibility
• Support performance evaluations, development plans, promotion readiness, and career-path discussions
• Ensure work is delegated effectively based on account needs, team capacity, and individual development goals
• Monitor workload, utilization, and team health across assigned accounts
• Identify staffing or skill gaps and partner with leadership on resourcing solutions
• Support onboarding, training, and continued education across the team
• Build a culture of accountability, curiosity, collaboration, and continuous improvement
• Step in when needed to address performance, quality, or team-dynamic concerns

Operational Excellence & Process Leadership

• Ensure account teams follow consistent planning, activation, quality assurance, optimization, and reporting processes
• Identify recurring workflow, quality, or communication issues and implement scalable s