Posted 3 months ago
Strategic Planner
AI Summary
A Strategic Planner conducts qualitative research and data analysis to support client strategies, owns quarterly trend reports and client presentations, and leads cross-channel integrated marketing planning and campaign briefings.
About this role
Strategic Planner
Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network operates in 110 countries worldwide with over 23,000 dedicated specialists, with 17 countries, in 36 offices and over 9,000 people across Asia Pacific. We have a unique operating model of one P&L which enables integrated solutions that drives objectivity, collaboration and efficiency.
- Conduct qualitative research and data analysis to support strategies;
- Provide quarterly trend spotting report with actionable directions for clients;
- Liaise with clients directly on understanding their business plans;
- Lead briefing and brainstorm sessions during the onset of a campaign design, which includes writing the brand brief;
- Responsible for cross-channel planning and IMC design, which includes presentation writing
Qualifications
- Minimum Bachelor Degree holder
- Strong written and spoken English
- Between 3-6 years of communications business experience, agency-specific experience is a plus point
- With fundamental research knowledge and capability. Resourceful when it comes to information and data mining
- Applicant must be willing to work at Damansara, Kuala Lumpur
Additional Information
All your information will be kept confidential according to EEO guidelines.
Working for DENTSU AEGIS NETWORK MALAYSIA certainly gives you the opportunity to work with a reputable team and high profile accounts. The talent of our people is the lifeblood of our business and we invest constantly in their success - recognizing, rewarding and developing potentials. In line with our expansion, we are looking for vibrant, ambitious individuals who enjoy challenges and want to make an impact with the next integrated media communication.
Skills
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