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Posted 2 months ago

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Strategic Planning Manager

BangkokOn-site

AI Summary

Plans and executes digital marketing strategies, turning client briefs and market research into integrated campaigns with measurable KPIs, and leads cross‑functional teams and client presentations.

About this role

AnyMind Thailand is a dynamic and forward-thinking MarTech firm dedicated to providing innovative and effective marketing solutions to our clients. We are seeking a Strategic Planning Manager to develop and implement creative digital marketing strategies that drive measurable results.

What you will do

  • Clarify and analyze briefs provided by the Account Management team to thoroughly understand business challenges and goals, developing proposals aligned with client objectives.
  • Lead communication, influencer and IMC strategic planning processes based on campaign requirements.
  • Conduct in-depth research to gain comprehensive consumer insights and market knowledge, ensuring strategic alignment of all campaign executions.
  • Possess a strong foundation in digital communication and online media strategies.
  • Develop compelling presentations and effectively communicate strategic recommendations to both internal teams and clients.
  • Collaborate closely with Account Executives, Creative Planners, and Biddable/Media Buyer teams to deliver successful campaigns.
  • Represent the agency in client meetings by presenting strategies and providing expert consultations.

Who You Are

  • Bachelor’s degree in advertising, communication arts, marketing, digital media, or a related field
  • 5-7 years of working experience in Communication Strategic Planning and Influencer Marketing or related field
  • Proven experience as a team leader or manager at least 1-2 years
  • Must have knowledge of AI adaptation in the job.
  • In-depth understanding of the digital landscape, key performance indicators, and the ability to propose tracking mechanisms to measure campaign success
  • Exceptional presentation and communication skills
  • Proficiency in measuring campaign performance across various metrics
  • Strong analytical skills and the ability to extract actionable insights from large datasets
  • Ability to thrive under pressure and meet tight deadlines
  • Excellent communication skills in Thai, and English is a must

Why You'll Love It

  • Advanced AI tools for all positions
  • Creative office at Emporium Tower
  • Competitive Salary
  • Performance Review (2 times per year)
  • Annual Performance Bonus
  • Annual Paid Leave
  • Marriage, Compassionate, and Parental Leaves
  • Health Insurance
  • Social Security
  • Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
  • TGIF and other fun events at office

Skills

AI AdaptationCampaign Tracking MechanismsData AnalysisDigital CommunicationIMCInfluencer MarketingKPI DefinitionOnline Media StrategiesPresentation Tools

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