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Mactores

Posted 34 months ago

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Technical Content Writer

MumbaiRemoteFull-time

AI Summary

Technical Content Writer who develops deep, technically accurate cloud/data engineering content for US B2B audiences, from long-form technical blogs to visual assets, with SEO, AI tooling, and cross-team collaboration.

About this role

Mactores is a trusted leader among businesses in providing modern data platform solutions. Since 2008, Mactores have been enabling businesses to accelerate their value through automation by providing End-to-End Data Solutions that are automated, agile, and secure. We collaborate with customers to strategize, navigate, and accelerate an ideal path forward with a digital transformation via assessments, migration, or modernization.

Mactores is looking for a highly skilled Technical Content Writer who can transform complex, cutting-edge cloud and data engineering concepts into authoritative, deeply technical, and visually compelling content, written specifically for the US B2B market.

This is not a generalist writing role. We need someone who can go deep technically while also bringing a strong marketing sensibility to everything they produce. You will own content end-to-end, from researching and writing L300/L400-level technical blogs to crafting sharp social copy and designing graphic-rich assets that make complex ideas immediately digestible.

You will work at the intersection of deep technical knowledge, AI-assisted productivity, visual storytelling, and SEO-driven content strategy, producing content that ranks, resonates, and drives enterprise pipeline in the US market.

What you will do?

  • Research, write, and publish L300/L400-level technical blogs, deep-dive articles, whitepapers, case studies, and solution briefs across AWS, Snowflake, Databricks, and Azure
  • Translate complex architectural concepts, such as Apache Iceberg lakehouses, Oracle-to-Aurora migrations, Spark optimization, and cloud-native DataOps, into structured, accurate, and engaging long-form content
  • Independently produce both long-form and short-form content including blog posts, technical tutorials, solution walkthroughs, comparison guides, newsletters, LinkedIn posts, and marketing copy, without requiring significant editorial hand-holding
  • Collaborate closely with solution architects, data engineers, and SMEs to validate technical accuracy and extract deep implementation-level insights
  • Design and produce visually compelling content assets, including custom diagrams, architecture illustrations, infographics, social graphics, and data visualizations, to accompany technical writing
  • Use tools such as Canva, Figma, Adobe Express, or equivalent to independently create polished, on-brand visual content that enhances comprehension of complex topics
  • Develop graphic-rich formats like one-pagers, solution briefs, and visual explainers that are optimized for US B2B audiences across digital and print channels
  • Apply visual storytelling principles to make technical content more accessible and shareable across LinkedIn and partner platforms
  • Write with a clear understanding of US B2B buyer behaviour, content expectations, and purchasing journeys, from developer-level practitioners to VP and C-suite decision-makers
  • Adapt tone, format, and messaging to suit different segments of the US market, ensuring content resonates whether it's aimed at a data engineer, an IT director, or a CFO evaluating cloud ROI
  • Contribute to co-branded content initiatives with AWS, Snowflake, and Databricks including blogs, webinars, and roadshow materials aligned with US go-to-market priorities
  • Repurpose long-form technical content into social-ready formats for LinkedIn, newsletters, and partner channels with messaging tuned for the US audience
  • Actively use AI tools (such as Claude, ChatGPT, Gemini, Grammarly, and others) to accelerate research, drafting, editing, and content ideation
  • Apply AI tools to improve content structure, readability, and technical depth, as a force multiplier for quality and output velocity, not a substitute for expertise
  • Stay current with the evolving AI content tooling landscape and continuously integrate better tools and workflows into your process
  • Own the SEO strategy for all published content, including keyword research, search intent mapping, on-page optimization, internal linking, meta descriptions, and structured data
  • Use tools such as Ahrefs, SEMrush, Google Search Console, or Surfer SEO to identify content opportunities, track rankings, and optimize existing content
  • Write content that balances deep technical authority with discoverability, ensuring L300/L400 topics rank for high-intent, long-tail search queries used by engineers and architects in the US
  • Conduct regular content audits and refreshes to keep published blogs current with evolving platform features and industry trends
  • Optimize content structure for featured snippets, People Also Ask, and rich results where applicable
  • Track content performance metrics (organic traffic, time on page, conversions, backlinks) and use data to continuously refine the content strategy
  • What are we looking for?

  • 4+ years of experience creating technical content in the cloud, data engineering, or analytics domain, with a strong portfolio that demonstrates both technical depth and marketing polish
  • Demonstrated ability to write L300/L400-level content, comfortable writing about topics like distributed query optimization, schema evolution in Iceberg, PL/SQL-to-PostgreSQL conversion, or Spark-on-EMR tuning without needing significant guidance from engineers
  • Excellent written English with the ability to communicate clearly, precisely, and effectively for a US B2B audience, understanding American business communication norms, tone, and content expectations
  • Proven ability to independently produce both long-form and short-form content across formats without relying on extensive editorial support
  • Hands-on experience creating visually appealing, graphic-rich content, including infographics, diagrams, social assets, and visual explainers using design tools
  • Hands-on familiarity or working knowledge of at least two of the following platforms: AWS, Snowflake, Databricks, Azure
  • Strong understanding of SEO fundamentals, keyword research, on-page SEO, content architecture, backlink strategy, and performance tracking
  • Proficiency with AI writing and productivity tools and a demonstrated habit of using them to improve output quality and efficiency
  • Experience with a CMS platform (HubSpot, WordPress, or equivalent)
  • Marketing-focused background, formal education or equivalent experience in Marketing, Communications, or a related field is preferred
  • You'll be preferred if

  • A Bachelor's or Master's degree in Marketing, Communications, or a related field
  • Certification in one or more of: AWS, Snowflake, Databricks, or Azure
  • Certification or coursework in Technical Writing or Content Strategy
  • Experience writing content for an AWS Partner, ISV, or cloud consultancy targeting the US market
  • Familiarity with Apache Iceberg, Apache Spark, dbt, Kafka, or similar open-source data technologies
  • Experience contributing to or ghostwriting for AWS blogs, Databricks blog, or Snowflake Medium publications
  • Working knowledge of HTML/Markdown for CMS publishing
  • Demonstrated understanding of US B2B advertising norms, including familiarity with how US enterprise buyers consume and evaluate technical content
  • Skills

    Adobe ExpressAhrefsAI Writing Tools (Claude, ChatGPT, Gemini, Grammarly)Apache IcebergAWSAzureCanvaCanva, Figma, Adobe Express (or Equivalents) For VisualsCloud-native DataOpsCMS Platforms (HubSpot, WordPress)DatabricksDbtFigmaGoogle Search ConsoleHTML/MarkdownKafkaOracle-to-Aurora MigrationsSemrushSEOSnowflakeSparkSpark OptimizationSurfer SEO

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