Technical Sales Manager – VFD / AC Drives

About Asiacruit

At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality talent for both local and global markets. If you are analytical, collaborative, and committed to enabling business growth, we invite you to apply.

Position Overview
We are looking for a Technical Sales Manager – VFD / AC Drives to drive sales growth and market development for VFD and industrial automation solutions in the Russian market.

This role combines technical VFD expertise with sales and business development, focusing on customer development, channel expansion, project opportunities, and market growth.

The ideal candidate has proven experience in AC drives/VFDs within the industrial automation industry, together with strong commercial and customer-facing skills. You should be comfortable discussing VFD applications and technical requirements with customers while identifying opportunities and driving them through the sales process.

Key Responsibilities

Technical Sales & Business Development

• Develop and execute sales strategies to achieve VFD sales and business growth targets.

• Identify and develop new business opportunities for AC drives/VFD solutions across the Russian market.

• Manage the sales process from initial customer engagement through negotiation and closing.

• Build and maintain relationships with industrial customers, OEMs, EPCs, system integrators, and project customers.

• Understand customer applications and technical requirements and recommend suitable VFD solutions.

• Participate in customer meetings, technical discussions, product presentations, negotiations, and project follow-up.

• Work closely with internal technical and product teams to develop appropriate solutions and proposals.

• Maintain and expand existing customer relationships to generate repeat and long-term business.

Channel & Market Development

• Identify, develop, and manage distributors, system integrators, and other channel partners.

• Expand the company's VFD market presence and strengthen the local customer and partner network.

• Develop new sales channels and business partnerships within the industrial automation market.

• Conduct market research to identify customer needs, industry trends, competitive activity, and new business opportunities.

• Develop market development strategies and business plans based on market insights.

• Identify key industries and applications with strong potential for VFD/AC drive solutions.

Product & Technical Support

• Maintain strong knowledge of AC drives/VFD products, applications, and competitive solutions.

• Support customers with technical discussions related to VFD selection, applications, and system requirements.

• Translate customer technical requirements into appropriate product and solution proposals.

• Deliver product presentations and technical demonstrations to customers and business partners.

• Coordinate with internal technical teams and headquarters to address customer requirements and technical questions.

• Stay up to date with VFD technologies, market developments, and competitor products.

Marketing & Reporting

• Plan and execute marketing and business development activities to increase product awareness and market penetration.

• Support customer events, exhibitions, product promotion activities, and other marketing initiatives.

• Monitor competitors, market trends, pricing, and customer requirements.

• Prepare regular sales forecasts, business plans, market reports, and updates on business development activities.

• Provide market feedback to headquarters and relevant internal teams to support product and business strategy.

Qualifications

• Bachelor's degree or above in Electrical Engineering, Automation, Business, or a related field.

• 3–5+ years of professional experience in AC drives/VFDs, preferably in technical sales, application engineering, business development, or a related commercial role within the industrial automation industry.

• Strong knowledge of AC drives/VFD products, applications, and industrial markets.

• Experience with recognized VFD brands such as ABB, Siemens, Schneider Electric, or Danfoss is highly preferred.

• Proven experience in B2B technical sales, business development, channel development, or project sales.

• Experience developing and managing relationships with distributors, system integrators, OEMs, EPCs, or industrial end users.

• Demonstrated ability to develop new customers, sales opportunities, and business channels.

• Ability to understand customer technical requirements and recommend suitable VFD solutions.

• Strong presentation, negotiation, communication, and relationship-building skills.

• Professional working proficiency in English for communication with international teams and headquarters.

• Strong commercial mindset with the ability to combine technical knowledge with business development.

• Willingness to travel for customer meetings, business development activities, and industry events.

Why Join

• Join an international industrial technology company with a growing presence in the Russian market.

• Play a key role in developing the company's VFD/AC Drive business and market presence.

• Combine technical expertise with sales, business development, and customer engagement.

• Build relationships with industrial customers, distributors, system integrators, and project partners.

• Gain exposure to international VFD and industrial automation markets.

• Work closely with an international sales, technical, and product organization.

• Opportunity to grow your career in technical sales and industrial automation.