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Trendyol

Posted 62 months ago

Open

TMS Account Manager

IstanbulOn-siteFull-time

AI Summary

TMS Account Manager will build strong relationships with brands, act as their marketing consultant, and develop data-driven strategies to optimize brand performance and growth.

About this role

About the Team
At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.

As a TMS Account Manager, you will be responsible for building strong collaborative relationships with brands, acting as their dedicated marketing consultant. You will leverage your analytical skills to develop and implement marketing strategies, focusing on brand performance. Your role involves providing strategic guidance on which marketing tools to use, setting communication targets for brand advertisements. You will manage the entire marketing consultation process, providing ongoing analysis and updates to brands while also reporting on post-sales communication. You will schedule meetings with these brands’ marketing contacts, company owners, and sometimes even CEOs, maintaining regular communication for their recurring meetings such as JBRs and QBRs.
Additionally, you will be responsible for driving growth in specific categories and collaborating with teams on category, legal, CRM, and product-related projects.

Responsibilities

  • Build strong collaborative relationships and develop medium & long-term marketing strategies with key partners and ensure all the activities are actualized in accordance with the strategy in line with "Trendyol Marketing Solutions" objectives
  • Lead the development of assigned brand’s marketing strategies, to include media plans, marketing channel strategies, reporting and gifting strategies, etc.
  • Contribute growth strategy of the "Trendyol Marketing Solutions" business through adoption of categories and new brand strategies
  • Leverage data and seller research to identify new growth opportunities for retention and acquisition and develop marketing plans accordingly
  • Work together with relevant teams including international accounts on campaigns to increase engagement, retention, win back and acquisition based on a deep understanding of TMS and ecommerce metrics
  • Work closely with CRM, Digital, Influencer, Product and Engagement teams to identify and influence development of new features and services
  • Measure the success of new product features after launch and report on ways for further iteration
  • Planning data-driven strategies to make sure our features and products match with our customers' goals and expectations and ensures overall satisfaction
  • Basic understanding of Facebook, Google and Influencer environment
  • Be comfortable with making calls over the phone and video calls to pitch "Trendyol Marketing Solutions"

    • Expected Qualifications

  • Bachelor's or Master's Degree from a reputable university (Engineering, Statistics, Economics, Administration or related departments are preferred)
  • Minimum 2 years of experience in marketing/trade marketing/sales/account management
  • Passionate for working in a dynamic startup and teamwork environment
  • Be able to adapt to changing environment
  • Excellent negotiation, written and verbal communication, and data driven strategic decision-making skills
  • Proactive and initiative-taker.
  • Self-motivating, eager to learn
  • Ability to create, execute and drive self-organized multiple tasks well with a strong ownership and with focus on both qualitative and quantitative results.
  • Strong personal organization and project management abilities
  • Experience with e-commerce or retail would be an advantage.

    • Skills

    A/b TestingBrand StrategyCampaign ManagementCategory Growth StrategiesCommunications PlanningCRM CoordinationData AnalysisE-commerce MetricsFacebook AdvertisingGoogle AdvertisingInfluencer MarketingJBRs And QBRsMarketing Channel StrategiesMarket ResearchMedia PlansNegotiationProject ManagementReportingRetention And AcquisitionSeller ResearchStakeholder ManagementWhatever Tools Trendyol Marketing Solutions Uses

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