Trade Marketing Manager (GT Channel)

Job Descriptions:

Channel Development & Activation

• Implement customer marketing strategies that align with overall business objectives and drive business growth.
• Identify and explore channels opportunity to expand the brand's presence and increase product visibility.
• Collaborate with NSM (National Sales Manager) – GT and ABM (Area Business Manager) to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.
• Implement effective in-store and online promotions, displays, and merchandising strategies (i.e. Perfect Store).

NPD and Campaign Management

• Oversee the development and execution of customer marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
• Implement POS (Point of Sale) materials and displays to optimize brand representation at the store level.

Data Analysis and Reporting

• Utilize data to measure and evaluate the effectiveness of customer marketing campaigns.
• Reports and make data-driven recommendations for continuous improvement.

Budget Planning & Management

• Manage the trade marketing budget, ensuring effectiveness and efficient allocation of resources.
• Monthly monitoring of expenditures and provide regular budget updates to management.

Collaboration with Sales & Cross Functional Teams

• Work closely with NSM – GT and ABM to understand market dynamics, customer needs, and retailer requirements.
• Provide strategic input to optimize product assortment (MSA), pricing, and promotional activities.
• Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.

Who we are looking for

• Graduate Academic degree preferred.
• Minimum 5 years’ experience in Trade Marketing.
• Experience gained preferably in an FMCG/CHC/OTC environment.
• Experience in managing and coordinating the complete process flow of in-store activities.
• Understanding of the Route-to-Market model and General Trade (GT) Business.
• Fluency in English.