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Despegar

Posted 2 months ago

Open

Trade Marketing Specialist

Mexico CityOn-siteFull-time

AI Summary

Lead the analytical and commercial strategy for digital and traditional media in Mexico, managing the media team's KPIs and developing strategic relationships with key partners.

About this role

#EquipoDespegar

At Despegar, we're a team of passionate professionals dedicated to creating amazing experiences that make travel enrich people's lives. We work together, get involved, aren't afraid to make mistakes, and always push for more.

#EquipoDespegar is about growth and development – it's about setting a goal and not stopping until we reach it. We innovate, create, learn from our mistakes, and that's how we've become Latin America's leading travel platform.

We solve complex problems and develop cutting-edge tech solutions to stay at the forefront of the travel industry.

We have a new challenge for those who:

  • Take ownership of their professional development and want to maximize their talent
  • Are great at centralizing information and strive to deliver high-quality solutions
  • Are natural pushers who make things happen
  • Are demanding, competitive, never settle for just meeting expectations, and constantly seek to exceed them
At Despegar, we are a highly committed team of professionals dedicated to transforming the tourism industry through cutting-edge technology. We foster a collaborative work environment, actively engage in our projects, embrace challenges without fear of failure, and are continuously striving for excellence. Our culture encourages innovation and the pursuit of new and improved solutions to address the dynamic demands of the tourism and technology sectors.
We're currently looking for someone to join our team as Travel Trade Specialist based in Mexico, responsible for leading the analytical and commercial strategy for digital and traditional media at Despegar México. This role will develop strategic relationships with key partners while managing the media team's critical KPIs.

Responsibilities

  • Lead and monitor media team KPIs: ROI, ROAS, advertising impact, and media mix
  • Analyze advertising investment distribution and optimize resource allocation
  • Identify performance deviations and implement corrective action plans
  • Develop executive dashboards and performance reports for stakeholders
  • Conduct predictive analysis and forecasting of advertising results
  • Extract campaign insights and propose continuous strategic improvements
  • Negotiate commercial terms and strategic agreements with enterprise partners
  • Manage key client portfolio and identify growth opportunities
  • Represent Despegar at industry events and travel & advertising conferences
  • Develop high-impact commercial presentations and client proposals
  • Oversee campaign execution across platforms: Google Ads, Meta Business, programmatic
  • Coordinate briefs and ad creative production with design and traffic teams
  • Manage advertising inventory: website banners, app push, newsletters, external media

Requirements

  • Bachelor's degree in Business, Hospitality, Tourism or related field.
  • 3+ years of professional experience in media sales, digital advertising, or business development
  • Strong prospecting and negotiation skills, especially at a strategic or executive level.
  • Proven experience in KPI analysis, campaign optimization, and enterprise account management
  • SQL for data extraction and custom reporting
  • Business Intelligence tools: Power BI, Metabase, Google Analytics, Tableau
  • Advertising platforms: Google Ads, Meta Business Manager, programmatic buying
  • Strong strategic thinking, negotiation, and data analysis skills
  • Results-oriented with quantitative goal management
  • English (advanced) – required
  • Portuguese – considered a plus
  • The ideal candidate should have solid strategic thinking, negotiation, and data analysis skills, with a strong focus on results and quantitative goal management.

    • Benefits

  • Competitive base + Performance bonus
  • Private medical insurance.
  • Being part of a company that is a leader in the Travel industry.
  • Belong to a team of professionals who are passionate about traveling in the world of technology and make it possible for others to travel.
  • Integrate a team that uses technology as a way of innovation and resolution of opportunities.
  • Develop your own career path in a competitive and challenging world.
  • Discount in travel.
  • Extensive Growth Opportunities.

    • Skills

    Campaign OptimizationGoogle AdsGoogle AnalyticsKPI AnalysisMetabaseMeta Business ManagerPower BIProgrammaticSQLTableau

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