Trade Marketing Supervisor, Consumer
AI Summary
Oversees trade marketing campaigns and channel execution for a cosmetics brand in China, managing online/offline promotions, POS materials, and new user recruitment.
About this role
With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients and the healthcare professionals we serve every day. We aim to empower each employee and to promote their personal growth all the while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create unparalleled, direct impact.
Job Description
- Brand campaign landing in channels
- To define brand communication priorities in online and offline sales channels according to the different trade features
- According to channel trends and preference, to cowork with marketing and sales team to work out channel campaign plan and communicate with customers
- To execute and monitor campaign landing and further work on improvement plan
- Online and Offline Perfect store Management
- To lead the design of ecommerce product assets, including product pages/ pack shots and banners and to conduct the adjustment in time as per request
- To enhance EC in-store decoration according to brand guide
- To develop various offline Posm tools and communication materials for offline channels, including shelf tray, standee, product sticker, PDQ, etc
- To maintain channels visual assets bank in time
- Build up POS execution tracking process to raise the brand presence effectiveness.
- Gimmick design and production
- To set up annual gimmick plan according to brand strategy and consumer insight
- To lead the gimmick’s design and production to improve consumers’ interest and loyalty to brand
- Brand new user recruitment
- To co-work with brand and sales team to set up annual sample plan
- To lead cross brand sample and channel sample execution
- To regularly track sample project status and set up improvement plan
Profile and Technical Skills:
Education/Training:
- Bachelor’s degree
- Good communication skills in English on top of Mandarin
Work Experience:
- +3 years of Trade Marketing/ E-marketing/ Shopper Marketing in Cosmetics/FMCG
- Creative with strong brand sense and experience in online and offline channels in Cosmetics/FMCG
- Experience working with cross function teams and external agencies, to ensure plans & channel execution effectively and efficiently.
- Solid understanding of regulatory and legal requirements in China Cosmetics/FMCG trade industry and compliance track record.
Required pre-requisites skills/experience for this position:
- Good knowledge and experience in Ecommerce and Modern Trade
- Strong ability to innovate and form creative solutions
Behavioral skills
- Excellent communication and presentation skills (English too)
- Self-initiative and good follow-through
Skills
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