Posted 1 month ago
Unique Opportunity for Digital Marketing Strategist
AI Summary
Coordinates and implements digital marketing strategies for clients, managing campaigns across SEO, content, analytics, SEM, paid search, and email marketing while communicating with clients and stakeholders.
About this role
Unique Opportunity for Digital Marketing Strategist
Located in the heart of Lehigh Valley, PA, we work with companies across all industries, ranging from startups to the FORTUNE® 500’s, ensuring that you have access to a wide range of job openings. At FIA NYC, we believe that it’s about building skills and gaining experience in a positive environment. Our job opportunities will allow you the opportunity to take a step that will further your career. Take a look at our job openings to begin your journey.
Digital Marketing Strategist
If you have an area of expertise in SEO, Content, Analytics, SEM, Paid Search or Email Marketing- these roles may be for you!
Location: Allentown, PA
Type of Role: Contract or Permanent
The Strategist is responsible for coordinating and implementing digital marketing strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.
Key Management Areas of Responsibility
- Define requirements, tasks, and resources associated to digital marketing strategies
- Manage and execute implementation of digital marketing strategies
- Communication to clients, team, and management on strategy/project development, timelines, and results
- Collaborate on client strategy and goal definition for success
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
- Contribution to the company blog and at least one social media community
Professional Competencies
- Passion for digital marketing strategies
- Outstanding ability to think creatively, strategically and identify and resolve problems
- Ability to foster strong client relationships at various levels
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills Professional
Qualifications
Skills & Qualifications
- 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Analytics, Content or Email Marketing
- Google Analytics Certification
- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in multiple CMS environments
- Knowledge of HTML/CSS and website administration
- High-level proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
- BS/BA degree preferred
Job Type: Full-time
Salary: $40,000.00 to $60,000.00 /year
Additional Information
All your information will be kept confidential according to EEO guidelines.
