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Posted 1 month ago

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[UPLIVE Company] Senior UA Marketing (Mobile Games)

Ho Chi Minh CityFull-time

AI Summary

Senior UA Marketing professional responsible for owning growth and executing user acquisition strategies across a portfolio of 5-7 mobile game titles, managing large budgets and running campaigns on major channels to hit KPI and ROAS targets.

About this role

ABOUT THE JOB
Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide.

WHAT YOU WILL DO

  • Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
  • Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
  • Define UA launch strategies for new titles, including pre-registration campaigns
  • Define conceptual creative strategies and testing processes
  • Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
  • Stay ahead of trends by conducting market research and competitive analysis
    • *** Duties and responsibilities outlined above are representative, but not all-inclusive.

    QUALIFICATIONS

  • 3+ years of hands-on UA experience in mobile gaming industry
  • Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
  • Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
  • Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
  • Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
  • Fluent English (written + speaking) is a must
    • TO COMPLEMENT OUR TEAM, YOU SHOULD BE
  • A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
  • Solution-oriented, self-motivated and have the attitude to get things done
  • Comfortable with uncertainties and changes in a fast-paced environment
  • Curious, proactive learning and knowledge-hungry learner

    • WHAT WE OFFER

  • Competitive salary, 100% salary during probation
  • Performance bonus with 30% of company profit shared with no cap
  • Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
  • Minimum 12 days paid annual leave + 10 days paid sick leave.
  • 12 days working from home per year
  • Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
  • Free daily lunch with 10+ menu options.
  • Free daily F&B: Snacks, juice, beverage, tea-time
  • Monthly/Bi-monthly team activity allowance
  • Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
  • Sponsored sports activities: badminton, soccer, ...
  • Sponsored overseas conferences and industry events for all levels.
  • ••Modern equipments/AI tool provided.

    • Skills

    AppLovinDSPsGoogle AdsGoogle UACIronSourceMediationMeta AdsMMPsTikTok AdsUnity Ads

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