VP, Brand Strategy

At Remedy Edge, we design work around people, not the other way around. Our flexible hybrid environment empowers teams to do their best work wherever it happens: in our NYC headquarters, at home, or alongside clients. With intentional meeting-free time, seasonal flexibility, and modern ways of working, we give our people the space to think boldly, move faster, and stay at their creative edge.

Who We Are

Remedy Edge is a global healthcare communications network built tomakecreativity, and creative technology, a force for urgent health impact. Grounded in deep insight into behavior, channels, and culture, we create work thatdoesn’tjust inform—but activates. Work that accelerates decisions,advancescare, anddrives meaningful change forthe brandsand patients whocan’tafford to wait. 

Title: VP, Strategy

Location: New York, NY

Department/Discipline: Brand Strategy

Responsibilities:

• Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies

• Understand and lead activation of resources to execute brand strategies via an omnichannel approach

• Ability to both lead with a point of view and actively listen to drive alignment across team and clients

• An active participant in strategic client meetings, providing a clear and supported point of view

• Works collaboratively across departments as a core team member

• Perform landscape assessment:

• Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands

• Identifyand Define Unmet Needs:

• Demonstrates curiosity in alwaysseekingthe “why”in order toidentifyunexpected insights that will drive market change

• Brand Planning Structure Development:

• Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand'

• Designs and moderates key strategic working sessions with clients

• Campaign Development and Assessment:

• Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)

• Perseveres in nurturing and championing the “bold creative idea”

• Supports client market research needs, providing input to client’s research vendor on design and generating actionable insights from the research

Experience:

• Experience with rare diseases and/or oncology strategystronglypreferred.

• 5+ years in healthcare communications

• Management of launch and mature brand strategies

• Understanding of the requirements associated with omnichannel marketing and its potential impact on strategy

• Enthusiastic about understanding new disease categories and treatments

• Ability to “connect the dots” across inputs to generate organic business opportunities

• Clear and concise verbal and written communications

• Passion for creating BOLD work that propels behavior change and drives improved health

• In person client travel may berequired