VP, Campaign Planning & Operations, CNN Marketing

Campaign Orchestration & Integration

• Campaign Prioritization:Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives that are directly tied to measurable business objectives. Work with marketing leadsand content leadersto define clear, data-backed criteria for prioritization and manage and communicate rolling updates.

• Integration Across Functions:Act as the primary touchpoint to unifymarketing verticalstoensureon-strategyandon-timecampaign execution.Ensurefull coordinationacross teams, maintaining alignment from planning through optimization.

• Holistic Campaign Planning:Oversee campaign planning architecture, ensuringall marketingverticalsarefully synchronized from brief to executiontopost-mortem.Define and enforcestandardized campaign timelines and key milestones across all initiatives todelivercoordinated, on-time execution.

• Cross-Functional Governance:Establish and lead structuredgovernance forums (e.g. campaign readiness reviews, weekly orchestration meetings, etc.) to drive alignment and mitigate risk.

• Approvals & Decisioning:Ensure clear, streamlined approval processes across all campaign stages, enabling timely decision-making and minimizing bottlenecks across stakeholders.

• Delivery Excellence:Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards prior to launch.

• Post-Mortems:Lead standardized post-campaign reviews to capture process andkeylearnings, improve future planning, and drive continuous performance improvement.

TeamLeadership

• Team Management:Build and scale theCampaignPlanning andOperations function over time,includingclearly defining existing and new functions,day-to-day team management, active mentoring, and career growth opportunities.

• ResourcePlanning:Continually assessteambandwidth and capacitywith respect to integrated campaign planningand execution, working withHead of Marketingand Marketing Leadstoassess known gaps andsupport shifting business priorities.

Operational Excellence, Standards & AI Innovation

• Ways of Working:Define, implement, and enforce modernized, agile ways of working across the marketing ecosystem. Break down departmental silos to ensureteamsmove in lockstepto accomplish shared goals and exceed business KPIs.

• Performance Benchmarks:Define and enforceoperationalKPIs and performance benchmarks to ensure consistency and accountability.

• Strategic Documentation:Establish and scale unified templates for strategic briefs, campaign frameworks, roadmaps, and post-mortems to ensure consistency, clarity, and executive-ready quality across all team outputs.

• AI-DrivenPlanning &Efficiency Tools:Lead the exploration, onboarding, and adoption of modern AI-drivenoperationaltoolsfor marketing teamproductivity. Empower the team to automate repetitive workflows,optimizeresource management, and scale campaign execution through emerging technology.

• Single Source of Truth:Establish a centralized campaign management approach and tooling to facilitate reliance on a unified and transparent single source of truth.Set upunifiedmarketing repositoryandoptimizecreative and media workflows to enable consistentplanning,execution,and reporting.