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Filevine

Posted 20 days ago

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VP, Performance Marketing

Salt Lake CityOn-siteFull-time

AI Summary

The Vice President, Performance Marketing owns the end-to-end strategy, execution, and scaling of performance-driven lead generation across SEO, SEM, email, affiliate, and emerging channels to fuel MQL → SQL → SAL → revenue targets.

About this role

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.
Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

Role Summary:

The Vice President, Performance Marketing owns the end-to-end strategy, execution, and scaling of performance-driven lead generation across SEO/AEO/GEO, SEM, email, affiliate, and emerging channels. This executive leader will architect a high-velocity demand funnel that fuels MQL → SQL → SAL → revenue targets across all product lines and industries.

Reporting directly to the CGO, the VP will build and lead a world-class performance marketing organization, establish predictive forecasting models, and implement real-time optimization frameworks powered by data, automation, and cross-functional alignment.

Responsibilities

  • Strategic Ownership: Design and execute a unified performance marketing strategy that drives predictable, scalable demand across B2B and B2C segments.

  • Funnel Architecture: Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL, SQL, SAL, pipeline velocity, revenue attribution).

  • Target Setting & Accountability: Define, forecast, and hit aggressive growth targets for lead volume, cost-per-lead, conversion rates, and downstream revenue impact.

  • Data & Analytics Leadership: Establish enterprise-grade reporting, dashboards, and experimentation frameworks (A/B testing, incrementality, LTV:CAC modeling).

  • Team Building & Leadership: Scale and mentor a high-performing team; recruit senior talent in paid social, SEO, and lifecycle marketing.

  • Cross-Functional Alignment: Partner with Product, Sales, RevOps, and Finance to align marketing investment with revenue outcomes and unit economics.

  • Innovation & Channel Expansion: Identify and pilot high-ROI channels (e.g., TikTok, Reddit, partner co-marketing, review platforms) while optimizing core engines (Google, LinkedIn, Meta).

    • Qualifications:

  • 10+ years of progressive experience in performance marketing, with 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or AI-native company.

  • Proven P&L Impact: Track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution.

  • Technical Mastery: Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms (SEMrush, Ahrefs), Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS for landing page optimization.

  • Analytical Rigor: Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing.

  • Leadership & Team Scaling: Experience hiring, developing, and leading distributed or multi-disciplinary marketing teams (8+ members).

  • Creative Problem-Solving: Known for testing bold hypotheses, failing fast, and iterating toward breakthrough efficiency.

  • Collaborative Operator: Thrives in high-autonomy environments; partners seamlessly with Sales, Product, and Executive leadership.

    • Nice-to-Have

  • Led demand gen at a company with $50M+ ARR** or 1M+ monthly active users.

  • Built in-house capabilities in SEO content engines, email lifecycle automation and affiliate/partnership programs.

  • Experience with Capterra, G2, Software Advice, or industry-specific review platforms.

  • Familiarity with privacy-first marketing.

    • Skills

    A/b TestingAhrefsAttribution ModelingCDP IntegrationCohort AnalysisCSSGoogle AdsGoogle Analytics 4HTMLIncrementality TestingLinkedIn AdsLTV:CAC ModelingMeta AdsPerformance ForecastingSemrushStatistical Significance TestingTag Manager

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