Posted 2 days ago
Website ManagerDilitrust · Paris
Website Manager
ParisHybrid
AI Summary
Owns DiliTrust's five-language B2B website as a platform and channel, leading a migration to a new AI-powered CMS and then running the site as a product with data-driven iteration, in coordination with Product Marketing, Revenue Ops and IT.
About this role
Mission
For many General Counsel, Corporate Secretaries and legal operations leads, dilitrust.com is their first contact with DiliTrust and our Legal Operating System. As Website Manager, you own that experience: first by moving the site to a new AI-powered CMS without losing what works, then by running it like a product. You read the data, build fast, test, and keep what works.
Scope
You'll join a small Product Marketing team inside the global Marketing department and own an international B2B website in five languages (EN, FR, IT, DE, ES), connected to HubSpot. You own the site as a platform and a channel. Positioning and messaging come from Product Marketing, page copy from our Content Producer, visual identity from Brand, and SEO from our SEO specialist. Success means a site that's faster to build and run, and more visitors turning into conversations.
Core responsibilities
Website rebuild
- Audit the current site and decide with Product Marketing what moves, what gets merged and what gets retired.
- Build the content model and reusable templates in the new CMS, so the team can create pages without developers.
- Run redirects, HubSpot forms and tracking so we keep rankings, leads and data through the switch.
- Launch in all five languages, retire WordPress with IT and train the team on the new tool.
Website structure and content
- Own the website roadmap and keep the site healthy, technically and structurally.
- Propose new pages for topics, use cases and audiences we don't cover yet, and evolve templates and navigation as our positioning changes.
- Run daily updates, landing pages and the translation workflow, publishing only claims approved by Product Marketing.
- Keep accessibility, cookie consent and security settings in order with IT.
Performance and optimization
- Own tracking and reporting (GA4, Google Tag Manager, Search Console) and share results in plain business language.
- Improve journeys and forms with Revenue Ops, and test what converts.
- Tell Product Marketing which pages, messages and proof points work.
Who you work with
- Reports to: Senior Product Marketing Manager
- Daily collaboration: The whole Marketing team, Revenue Ops (HubSpot), IT
- As needed: Agencies and freelance developers
What we're looking for
-
- 5 to 10 years in marketing or product marketing, including at least 3 years managing a B2B website, ideally SaaS or complex software, with international, multilingual experience.
- At least one website migration or replatforming from start to finish, including redirects and protecting search rankings, run with agencies or freelance developers.
- Strong CMS knowledge: WordPress, plus AI-powered or headless platforms, and quick to learn a new one.
- Strong, hands-on AI skills: you use AI every day and build with it, from automations (Make, Zapier, n8n) to custom GPTs and agents, and you know when AI output needs a human check before it goes live.
- A good eye for design: layout, UX and visual hierarchy, and comfortable working in Figma.
- Technical fluency: HTML and CSS, GA4, Google Tag Manager, Search Console, and HubSpot forms and integrations.
- Fluent English.
- A plus: technical SEO and AI search visibility (GEO/AEO), accessibility (WCAG) and GDPR / cookie consent.
What really sets you apart
- AI tinkerer: you love testing new tools and building your own shortcuts.
- Marketer at heart: give you a positioning document and you already see the page structure.
- Fast from idea to live: you prototype, ship, measure and iterate.
- Problem solver: you go where the problem is and arrive with a solution, not just a ticket.
- Calm in a migration: you plan carefully, check everything twice, and don't panic when something breaks on launch day.
- Collaborative and proactive: you spot what needs doing and act before anyone asks.
Recruitment process
- 1. Phone screening with Talent Acquisition
- 2. First interview with our Senior Product Marketing Manager
- 3. Website case exercise
- 4.T eam and stakeholder interviews, including our Global Head of Marketing
- 5. Final interview with another key stakeholder
Skills
AI AgentsCMSCookie ConsentCSSCustom GPTsFigmaGA4GDPRGoogle Search ConsoleGoogle Tag ManagerHeadless CMSHTMLHubspotMakeN8nTechnical SEOWCAGWebsite MigrationWordPressZapier
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