ABM Campaigns Specialist

REQUIREMENTS

• 3+ years of hands-on experience in B2B marketing or pipeline generation, preferably in enterprise software, SaaS, or IT services.
• Proven experience executing ABM or highly targeted B2B marketing campaigns.
• Strong understanding of the funnel.
• Planning, creating and executing campaigns aimed to account engagement, lead nurturing, and pipeline acceleration.
• Experience building and executing personalized, multi-touch outreach and nurturing campaigns across email, LinkedIn, calls and other channels.
• Excellent research skills with the ability to identify target accounts, buying committees, key stakeholders, business priorities, and trigger events.
• Experience creating highly personalized messaging for specific industries, companies, and personas.
• Hands-on experience with marketing automation and CRM platforms (HubSpot preferred).
• Comfortable launching campaigns independently, including audience segmentation, workflow setup, email sequences, landing pages, forms, and reporting.
• Data-driven mindset with experience measuring engagement, optimizing campaigns, and continuously improving conversion throughout the customer journey.
• Strong collaboration skills with Sales and Demand Generation teams to align account engagement strategies and campaign priorities.
• Experience working with sales intelligence and prospecting tools such as ZoomInfo, Clay, LinkedIn Sales Navigator, Apollo, or similar is a strong plus.
• Experience in working with and setting up ABM platforms
• Experience with intent data, account scoring, and buying signals
• Excellent written English with the ability to create concise, personalized business messaging.
  

RESPONSIBILITIES

• Own the execution of ABM campaigns for strategic target accounts.
• Research target companies, buying committees, key stakeholders, business initiatives, and trigger events to identify engagement opportunities.
• Develop highly personalized outreach and nurturing programs tailored to target accounts, industries, and buyer personas.
• Build, launch, and optimize multi-touch campaigns.
• Create and manage automated nurture journeys to keep target accounts engaged throughout the buying process.
• Segment audiences and build campaign workflows within HubSpot and other marketing tools.
• Continuously monitor account engagement and campaign performance, identifying opportunities to improve conversion and accelerate pipeline.
• Collaborate closely with the Outbound Growth team to ensure progression from broad market outreach to personalized account engagement.
• Partner with Sales to align on target accounts, messaging, campaign priorities, and account insights.
• Work with the Content team to translate business priorities into highly relevant campaign assets and messaging.
• Conduct ongoing A/B testing of messaging, sequences, timing, and campaign tactics to improve engagement and conversion rates.
• Identify opportunities to re-engage dormant target accounts through personalized campaigns and strategic nurturing initiatives.