Posted 3 months ago
Account Coordinator, Paid Social
AI Summary
Account Coordinator, Paid Social implements, analyzes, and optimizes paid social campaigns for clients, managing budgets, bids, and reporting.
About this role
Account Coordinator, Paid Social
With over 14 years of experience, Catalyst is staffed with the best search professionals in the field. In 2006, Catalyst was purchased by WPP, the world’s largest communications services group. By 2008, Catalyst became the sole search agency for GroupM and in 2013 Outrider Canada was rebranded to join the GroupM global search effort and became Catalyst Canada.
Account Coordinators have the opportunity to join the dynamic world of biddable media, and assist in implementing, analyzing and optimizing paid social campaigns for clients. This is a great opportunity for those who want to build a career that celebrates complex analytics and social media.
Responsibilities
- Implement, analyze and optimize paid social campaigns
- Use of Facebook, Twitter and additional APIs for day-to-day campaign management
- Provide industry best practice and data driven recommendation to shape future client strategy
- Keyword research and writing creative
- Copywriting, including function-based text manipulation
- Campaign reporting and analysis
- Daily management of account budgets and bids
- Involvement in recommending ways to improve the efficiency of the team’s operation
Qualifications
- Highly proficient at Excel or an alternative data manipulation system
- Understanding and interest of online marketing, specifically paid media
- Knowledge of the digital landscape
- University degree or relevant college certificate
- Excellent interpersonal and professional communications skills
- Ability to work within a team
- Attention to detail
- Creative and analytical thinker with demonstrated problem solving skills
- Willingness to take on challenges and to learn
- Experience with Twitter Ads and Facebook Power Editor is an asset
Additional Information
Catalyst has succeeded in building an energetic, positive and comfortable work environment that cultivates creativity and innovation. We are always looking to attract innovative thinkers with a passion for achieving new and amazing results for clients. We work in a very comfortable, yet corporate culture – working hard and willing to put in extra time and effort, but also enjoying being part of a casual and fun working environment.
Catalyst encourages applications from all qualified candidates and has an exceptional record of accommodating persons with disabilities. If you need accommodation at any stage of the application process, or would like more on our accommodation policies, please contact Adam Virk at adam.virk@catalyst or 416.342.6690
Catalyst is part of GroupM. GroupM is WPP’s consolidated media investment management operation, serving as the parent company including Maxus, MEC, MediaCom, Mindshare, Catalyst and Xaxis. WPP is the world leader in marketing communications services, with 158,000 employees around the globe
Skills
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