Account Manager, Search and Social

Account Manager, Search and Social

With over 14 years of experience, Catalyst is staffed with the best search professionals in the field. In 2006, Catalyst was purchased by WPP, the world’s largest communications services group. By 2008, Catalyst became the sole search agency for GroupM and in 2013 Outrider Canada was rebranded to join the GroupM global search effort and became Catalyst Canada.

The Account Manager is responsible for the day-to-day management of a client's paid search and social initiatives. This includes developing strategy and managing the execution of search and social marketing campaigns based on the client's business objectives.

Primary Responsibilities

• Define and manage search, social, and display marketing campaigns for Fortune 1000 clients
• Create, manage and execute strategic search and social marketing plans that meet client goals
• Define a campaign strategy and deliverables plan that exceeds client expectations
• Create, present and gain client approval on insertion orders, campaign strategies and tactics
• Oversee and deliver on Account Management business processes
• Maintain positive client relationships, expectations and communications
• Forecast, generate and maximize revenue opportunities with clients
• Monitor, track, evaluate and optimize campaign performance to maximize client investment
• Scope and develop new business with companies looking to meet their marketing goals using search marketing
• Cross-functional campaign development with internal SEO teams as well as sister media agencies

Secondary Responsibilities

• Build on an existing level of paid search and social expertise, and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts
• Aid in creation of new business presentations, POVs, best practices and key process documentation

Qualifications

• Minimum of two (2) years of paid search or paid social experience
• Bachelor’s degree or relevant college certificate
• Major account/client management skills and complex paid search/digital/social campaigns; multi-level sales/selling into accounts
• High level of attention to detail and the ability to handle and prioritize multiple accounts
• Ability to interact in a professional manner and deal with clients face-to-face
• Experience using search advertising platforms (Google AdWords, Bing Ads)
• Experience using social biddable platforms (Facebook, Twitter, LinkedIn, YouTube)
• Experience with analytical tools (Google Analytics, Web Trends, Omniture)
• Experience with Bid Management tools (DoubleClick, Marin & Searchlight)
• Experience with biddable social API’s (SHIFT, Kenshoo, Marin, Unified, Sprout Social)
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Technical and analytical mindset
• Google Certification is an asset
• French language skills are an asset

Additional Information

Catalyst encourages applications from all qualified candidates and has an exceptional record of accommodating persons with disabilities. If you need accommodation at any stage of the application process, or would like more on our accommodation policies, please contact Adam Virk at adam.virk@catalyst or 416.342.6690