AD - Campaign Manager (Programmatic)
GurgaonOn-siteFull-time
AI Summary
The Campaign Manager (Programmatic) plans, executes, and optimizes end-to-end digital programmatic campaigns, primarily using DV360, ensuring on-time delivery, performance targets, and cross-team coordination.
About this role
About the Role
We are looking for a Campaign Manager (Programmatic) with 5+ years of experience to manage the end-to-end execution of digital programmatic campaigns across DV360 and other programmatic buying platforms. The role requires strong campaign management skills, analytical thinking, stakeholder coordination, and hands-on expertise in campaign trafficking, optimization, and performance analysis.
Key Responsibilities
- Own the end-to-end execution of programmatic campaigns across DV360 and other programmatic buying platforms.
- Traffic creatives, configure campaigns, and ensure timely launches with accurate targeting, tracking, and measurement.
- Perform comprehensive campaign analysis, identifying performance trends, optimization opportunities, delivery issues, and actionable insights.
- Monitor campaign pacing, budgets, and KPIs, ensuring campaigns meet performance objectives.
- Conduct QA for campaign setup, creatives, tracking, and reporting.
- Troubleshoot campaign delivery, tracking, and performance issues with Ad Ops, Creative, Product, Analytics, and Platform teams.
- Prepare regular campaign performance, profitability, and post-campaign reports.
- Partner with internal teams to recommend programmatic media strategies aligned with client objectives.
- Define campaign success metrics, KPIs, audience strategies, and optimization frameworks.
- Ensure compliance with campaign SLAs and platform best practices.
Preferred Skills & Experience
- 5+ years in Programmatic Campaign Management, Ad Operations, or Media Operations.
- Hands-on expertise with DV360 (mandatory).
- Strong understanding of DSPs, SSPs, Ad Exchanges, PMP, Programmatic Guaranteed (PG), and Open Auction.
- Experience in campaign trafficking, audience targeting, creative implementation, budget management, and optimization.
- Strong analytical and reporting skills using Excel and dashboards.
- Excellent stakeholder management and cross-functional collaboration.
- Google DV360/Display certification is a plus.
Skills
Ad ExchangeAd OperationsAudience TargetingBudget ManagementCampaign TraffickingCreative ImplementationDashboardsDSPDV360ExcelMedia OperationsOpen AuctionPerformance OptimizationPMPProgrammatic Campaign ManagementProgrammatic GuaranteedSSP
