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Senior Associate - Ad Operations (SSP & Yield Monetization)

GurgaonOn-siteFull-time

AI Summary

The Senior Associate - Ad Operations owns and drives revenue optimization for publisher accounts, managing monetization strategies, performance analysis, client syncs, and troubleshooting to meet growth targets.

About this role

VDO.AI is a global advertising technology innovator, providing brands with intelligent high impact solutions that win the war for consumer attention. Our solutions drive the right outcomes for brands by combining creativity, reach, and targeting across devices, enabling the upper- and mid-funnel brand objectives that all brands and agencies require, turning awareness into performance. We develop impactful connections by curating customized video-driven experiences that convert brand awareness into measurable response


Role Overview:
The Senior Associate – Ad Operations will manage and optimize revenue for our publisher accounts. The ideal candidate will be responsible for analyzing performance, implementing monetization strategies, and maintaining strong client relationships to achieve revenue growth targets.

Key Responsibilities:

  • Own and drive revenue optimization strategies for assigned publisher accounts.
  • Manage revenue KPIs and performance benchmarks across all monetization partners.
  • Develop and maintain revenue projection plans for each account and track progress against targets.
  • Conduct regular weekly/monthly sync calls with clients to discuss performance, growth plans, and resolve issues.
  • Perform basic ad serving troubleshooting to ensure optimal delivery and revenue realization.
  • Work closely with Account Managers to address account-specific challenges, growth opportunities, and escalations.
  • Collaborate with Tech and Product teams to troubleshoot and resolve ad serving issues, policy violations, or product bugs.
  • Requirements:

  • Minimum 2 years of hands-on experience with Google Ad Manager (GAM), including setup, delivery monitoring, and reporting.
  • Strong working knowledge of Pricing Rules, Ad Units, Line Items, and Key-Value targeting in GAM.
  • Familiarity with Google and AdTech policies including ad quality, invalid traffic, and content compliance.
  • Proficiency in MS Excel for data analysis, reporting, and revenue modeling.
  • Excellent communication and client management skills.
  • Analytical mindset with a focus on yield metrics and optimization strategies
  • Skills

    Ad QualityAd-unitsContent ComplianceData AnalysisExcelGAMGoogle Ad ManagerGoogle PoliciesInvalid TrafficKey-Value TargetingLine ItemsPricing RulesReportingRevenue ModelingYield Metrics

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