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Meesho

Posted 2 months ago

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Associate Director - Enterprise Sales

MumbaiOn-site

AI Summary

Own end-to-end sales for Indian mid-market and enterprise customers in a new AI BPO business, shaping GTM, pricing, ICP, and leading a sales team.

About this role

About the Team
The Meesho AI Services team is dedicated to revolutionizing customer support through cutting-edge AI technologies like chatbots, voicebots, and predictive analytics. We will partner with call centers and BPOs to deliver seamless, efficient, and customer-focused operations. In addition to driving technology and process excellence, we actively manage client and partner relationships to ensure alignment on goals and continuous improvement. If you’re passionate about AI, building strong partnerships, and creating impactful change, this is the team for you!
About the Role
We are building a new-age AI Services (AI BPO) business that delivers outcomes- not software. This role is for a sales AD who thrives in ambiguity, enjoys selling new ideas, and can operate at the intersection of AI, services, and enterprise problem-solving. This is not a “manage pipeline” role. This is a 0–1 and 1–10 sales leadership role where you will shape our GTM motion, pricing models, ICP definition, and sales organization.

What You Will Do

  • Own end-to-end sales strategy and execution for Indian mid-market and enterprise customers
  • Define and continuously refine ICP, buyer personas, and buying journeys
  • Personally lead high-stakes deals, discovery conversations, and negotiationsBuild structured sales motions for selling new, disruptive offerings (not commodity products)
  • Drive outbound motions including cold calling, cold emails, and account-based selling
  • Map client org structures to identify true decision-makers, influencers, and blockers
  • Develop and iterate on pricing strategies and models (outcome-based, slab-based, pilots, risk-sharing)
  • Identify product and service gaps through customer conversations
  • Work deeply with Product, Tech, and Ops to influence roadmap based on market feedback
  • Own continuous improvement of demos—what we show, how we show it, and why it works
  • Build and scale a high-performance sales team (SDRs, AEs)
  • Design incentive structures, quotas, and performance metrics
  • Coach the team on problem discovery, storytelling, and strategic selling
  • Continuously track competition and adapt sales playbooks accordingly

    • What you will need

  • 8–12 years of experience in B2B sales, with strong exposure to Indian mid-market / enterprise customers
  • Proven hunter mindset with a track record of closing complex, non-obvious deals
  • Experience selling new products, new concepts, or disruptive offerings
  • Strong comfort with cold outreach (calls, emails, LinkedIn)
  • Excellent written communication—you can create crisp decks, proposals, and structured documents
  • Demonstrated negotiation strength across pricing, scope, and commercials
  • Strong understanding of technology and AI (you don’t need to code, but you must “get it”)
  • Engineering undergraduate is preferred, MBA is preferred
  • Experience working closely with product and engineering teams
  • Exposure to consultative / solution selling rather than transactional sales
  • Prior experience in high-growth or 0–1 environments
  • Ability to think strategically while executing tactically
  • High ownership and hunger
  • Sharp problem-identification skills
  • Ability to read between the lines in customer conversations
  • Bias for action, iteration, and learning

    • Skills

    AIB2b SalesCold OutreachConsultative SellingCRMNegotiationOutbound SalesProduct DiscoverySaaSSolution Selling

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