Associate Manager, Biddable Media (Search)

PURPOSE OF THE POSITION

Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Paid Search and Third-Party Delivery Media for the Inspire Brands portfolio. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.

RESPONSIBILITIES

Search Activation

• Support the general day-to-day functions as led by Paid Search and 3rd Party Delivery media Managers
• Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.
  • Perform monthly billing and invoice reconciliation.
• Execute new campaign builds, ad copy rotations, account optimization and tracking processes across different platforms
• Manage the tagging, reporting and financial management for Search and 3PD campaigns for Dunkin’
  • Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy
  • Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions
  • Support the integrated reporting of documents – including a migration to dashboard reporting – as needed by cross functional team members for internal and external purposes
  • Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media
  • Proper management and reconciliation of all account budgets in accordance with media authorizations
  • Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases
  • Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors
• Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights
• Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results
• Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.
• Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers
• Provide general team support as needed based on internal priorities and scope of projects
• Demonstrate a “big picture” understanding of brands marketing strategy and the role Search and 3PD plays.
• Assume buying responsibilities in the event of a Manager’s absence

Agency and Cross-Functional Internal Teams Collaboration

• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan
• Co-lead competitive tracking and reporting on a regular basis and/or as needed
• Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges

EDUCATION QUALIFICATION:

Required Minimum: Bachelor’s degree

EXPERIENCE QUALIFICATION:

• 2 – 5 years of relevant experience in marketing and / or media
• Hands on keyboard paid buying experience within Google Ads, Uber Eats, and DoorDash platforms
• Demonstrated experience in problem solving and managing multiple tasks
• Account budget management through daily/weekly pacing, monthly and yearly goals

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES:

• Ability to deliver results
• Excellent project management skills (proficiency in Excel/PPT will be key)
• Ability to balance multiple priorities and meet project deadlines
• Excellent oral and written communication skills
• Ability to lead and influence others
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
• Self-starter personality who can operate with minimal supervision
• Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively
• A detail-oriented approach and a desire to achieve objectives accurately
• Solid quantitative and research skills, and proven data interpretation capability
• Ability to learn new systems and workflows