Associate Manager - Field Marketing

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

Veeva is looking for an Associate Manager - Field Marketing to join our growing team. This is a great opportunity for someone looking to learn from and contribute to a high-caliber team at a high-growth company. This role will make a real impact across many marketing focuses, including retention marketing, demand generation, digital marketing, events, and ABM programs. This position supports the creation and execution of marketing programs for Veeva’s Commercial products. If you are resourceful, results-driven, and a team player who strives for excellence and thrives in a fast-paced environment, this could be a great role for you.

Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM

Take full ownership of assigned programs focused on customer retention and success, as well as demand generation

Demonstrate excellent project management skills and execute integrated campaigns from start to finish

Write compelling email, landing page, and social media copy that leads with customer voice and value

Understand program measurement and analyze results of assigned campaigns, using data to improve future programs

Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components

Contribute to planning cycles by bringing recommendations based on results

Assist with weekly, monthly, and annual campaign reporting and metrics

Become an expert end user of Veeva’s Marketo instance, able to fully execute programs end to end and capture the data needed for program measurement

2+ years of relevant B2B marketing experience with a proven ability to excel in a fast-paced environment

Strong oral and written communication skills with proven experience writing engaging, value-driven, and customer-first campaign copy (landing pages, emails, organic and paid social posts, etc.)

Experience project managing and executing marketing campaigns and events

Some experience with marketing automation (Marketo, Hubspot, or Pardot) and familiarity with CRM systems

Detail-oriented, data-driven, and willing to dig in to get things done

Has a growth mindset: self-motivated, welcomes challenges, and pushes themselves to learn and grow

Working knowledge and some experience across various marketing channels such as email, paid and organic social, live and virtual events, and advertising

Experience in a high-growth software or technology company

Advanced Excel skills for data analysis

Experience with account-based marketing programs

Experience using Asana, or a similar tool, for project management

Experience using AI, such as Gemini or Claude, as a tool to be more efficient and gain better insights

We value your time and believe in a transparent hiring process. Here is the process you can expect.

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Base pay: $65,000 - $115,000

The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.