B2B Coffee & Equipment Sales Representative

Job Title: B2B Coffee & Equipment Sales Representative

Department: Sales & Business Development

Location: New Cairo, Egypt (Hybrid / On-site)

Employment Type: Full-Time

Position Summary

We are seeking a dynamic and coffee-passionate B2B Coffee & Equipment Sales Representative to join our team. In this role, you will drive business growth across the HoReCa sector (Hotels, Restaurants, Cafes) and corporate offices by promoting and selling our comprehensive portfolio, which includes Specialty Coffee Beans, Commercial Coffee Blends, High-End Commercial Espresso Machines, and Bar Equipment.

Key Responsibilities

Client Acquisition & Prospecting: Identify and target new business opportunities within the hospitality and corporate sectors through direct field visits and strategic networking.

Product Demonstrations & Cupping: Conduct professional coffee cupping sessions for specialty beans and live operational demonstrations of commercial espresso machines and grinders to showcase quality and performance.

Consultative Selling: Guide cafe owners, procurement managers, and business executives in selecting the right coffee profiles, roasting styles, and machinery tailored to their operational volume and business needs.

Full Sales Cycle Management: Handle the entire sales pipeline from initial pitch and technical consultation to contract negotiation, closing, and cross-functional coordination with operations and finance.

Account Management: Maintain long-term relationships with existing clients, ensuring regular re-orders of coffee supplies and seamless coordination for equipment maintenance or accessories.

Market Intelligence: Monitor coffee market trends, pricing fluctuations, and competitor activities to provide actionable insights and strengthen our market position.

Qualifications & Requirements

Education: Bachelor’s degree in Business Administration, Marketing, or a related field.

Experience: 2 to 5 years of proven B2B sales experience, with a solid background in the Food & Beverage (F&B) industry, specifically supplying coffee beans and commercial cafe equipment.

Mandatory Requirements:

Car ownership is required with a valid driving license (for client visits and field operations).

Residence location must be close to New Cairo or surrounding areas for ease of commute.

Skills:

In-depth knowledge of specialty vs. commercial coffee, roasting profiles, and technical specifications of commercial espresso machines and grinders (a Barista background or prior equipment sales experience is a strong plus).

Exceptional communication, presentation, negotiation, and closing skills.

Target-oriented mindset with a strong drive to exceed sales quotas.

Proficiency in CRM software and MS Office Suite.

Languages: Fluency in both Arabic and English (written and spoken) is essential.

What We Offer

Competitive base salary with an attractive, uncapped commission/bonus structure.

Comprehensive medical and social insurance.

Professional training and clear pathways for career advancement.

A collaborative and dynamic work environment.