Posted 2 months ago

Binance Accelerator Program - Lifecycle Operations

Hong KongRemote

AI Summary

A Binance Accelerator Program participant supports lifecycle marketing strategy and execution, running CRM campaigns (email, push, in-product) and analyzing user data to improve activation and retention.

About this role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About Binance Accelerator Program

Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE

Who may apply

Current university students and recent graduates

Key Responsibilities

Assist in shaping lifecycle marketing strategies by bringing new ideas and solutions to boost user activation and retention
Develop and execute CRM campaigns, such as email, app push notifications, and other product interfaces to engage users.
Collaborate with the global lifecycle, regional, data, design, content and other marketing verticals to launch and scale successful campaigns.
Analyze user data and campaigns to enhance user understanding and derive insightful findings for future initiatives.

Job Requirements:

Some exposure to or strong interest in lifecycle marketing or strategy, preferably in the online industry or a global remote company.
Understanding of CRM channels, such as email, app push notifications, and other product touchpoints used to engage users.
Strong logical thinking and data-driven decision-making skills.
Able to work remotely and collaborate effectively with global teams.
Available to work full-time for 6 months