Posted 3 months ago

Brand Creative Designer

Kuala LumpurOn-siteFull-time

AI Summary

Brand Creative Designer to help shape ShopBack’s visual identity across 13 markets, crafting scalable brand systems, guidelines, and high-impact campaigns.

About this role

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

The Role

We’re looking for a Brand Creative Designer to strengthen our centralised brand and narrative capability within the Regional Marketing team.

Based in Malaysia, you will drive brand system excellence and messaging consistency across markets — ensuring ShopBack shows up with clarity, confidence, and commercial impact.

This is a high-ownership role. You’ll act as both a brand steward and creative driver — shaping scalable brand frameworks while delivering high-impact campaigns that fuel growth.

Your Adventure Ahead

Brand Stewardship & Visual Leadership

Translate brand strategy into scalable visual systems and integrated campaign platforms.

Develop, refine, and maintain brand guidelines that work across 13 markets.

Elevate design and visual standards across touchpoints through strong typography, layout, colour systems, and hierarchy.

Safeguard and evolve ShopBack’s identity while enabling thoughtful market flexibility.

Narrative & Messaging Frameworks

Craft strong, insight-led brand copy and narrative frameworks that articulate our value proposition clearly.

Build messaging systems that align regional direction with local nuance.

Ensure tone of voice consistency across campaigns, product launches, and growth initiatives.

Campaign & Commercial Impact

Develop compelling visuals assets for integrated marketing campaigns across channels.

Partner with Growth teams to deliver performance-driven creative that balances bold storytelling with measurable outcomes.

Cross-Functional Collaboration

Work closely with Growth, Product, Commercial, and Local Market teams to align creative with business priorities.

Present and articulate creative rationale confidently, influencing stakeholders through clarity and strategic thinking.

Creative & Execution Excellence

Deliver high-quality creative at speed, with exceptional attention to detail.

Build repeatable systems that increase velocity without compromising brand integrity.

Innovation & Creative Evolution

Push creative boundaries while maintaining brand coherence.

Leverage AI-powered tools to enhance ideation, production, and experimentation.

Essential to Succeed

Minimum 2-3 years of relevant design experience, ideally in a fast-paced e-commerce, tech, or agency environment.

Strong narrative brand copywriting skills with the ability to translate strategy into compelling messaging frameworks.

Proven experience in brand system design and guideline development.

Strong visual fundamentals (typography, layout, colour theory, visual hierarchy) with the ability to craft visual narratives and articulate design rationale .

Experience developing integrated, commercially-driven campaigns.

Ability to confidently present and defend creative rationale to cross-functional stakeholders.

High attention to detail with the ability to thrive in a fast-paced growth environment.

Ability to balance bold creative thinking with disciplined brand consistency.

Nice to Have

Experience across both offline and digital channels (OOH, social, paid media, CRM, app/web).

Familiarity with AI-powered creative tools to enhance productivity and experimentation.

Proficiency in additional languages to support regional storytelling.

Skills

AI-powered Design ToolsApp/Web DesignBrand GuidelinesBrand System DesignCampaign AssetsCampaign DesignColor TheoryCopywritingCRMCross-Functional CollaborationIndustry Tools (e.g., Design Software)Integrated MarketingLayoutNarrative FrameworksOOHPerformance-driven CreativePresentation Of Creative RationaleSocial MediaTypographyVisual Hierarchy