Brand Management Associate - Livestreaming
BangkokOn-siteFull-time
AI Summary
Brand Management Associate in the Livestreaming Department creates voucher and sales campaigns, briefs MCs, manages livestream schedules, optimizes performance KPIs, and builds partnerships with influencers to elevate live commerce experiences for brand partners.
About this role
We’re looking for an energetic Brand Management Associate for Livestreaming Department to elevate our in-house livestreaming experiences for top brand partners! If you have a knack for finding charismatic MCs, optimizing sales strategies, and bringing brand stories to life through livestreams, this is the role for you.
Key Responsibilities:
- Create Winning Campaigns: Collaborate with Brand Key Account Managers (KAM) to develop effective voucher strategies and sales mechanics that drive maximum revenue.
- Brief for Success: Prepare MCs with clear briefs to ensure they convey the right brand message and hit key points during livestreams.
- Calendar & Schedule Management: Manage and optimize livestream calendars to ensure sessions are scheduled at the best times
- Optimize Performance: Monitor livestream sales performance and content quality, making real-time adjustments to achieve KPIs and maximize impact.
- Build Partnerships: Foster long-term relationships with top MCs and influencers to continuously raise the standard of livestream content.
- Stay Trendy & Strategic: Keep up with livestream trends and develop new strategies to keep our content fresh, engaging, and effective.
Qualifications:
- Educational Background: Bachelor’s degree in any major (preferably in Advertising or related fields).
- Experience: 6 months-1 year in account management, vendor dealing, partnership management field. Fresh graduates are also welcome!
- Platform Knowledge: Strong understanding of major social platforms, including TikTok, Instagram, and Facebook.
- Analytical Mindset: Ability to monitor progress, data analysis, identify areas for improvement, and adapt strategies to meet goals.
- Good Communication: Top-notch written and verbal communication in both Thai and English skills to build relationships and convey messages effectively.
- Calendar Management Skills: Strong organizational skills to optimize livestream timing and align with TikTok campaigns and giveaways.
Why Join Us:
- Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia
- Work with top international and regional brands across fashion, beauty, lifestyle, and more
- Lead a high-performing team and play a key role in shaping our commercial future
- Dynamic, multicultural, and collaborative work environment with strong opportunities for career development
What We Offer:
- Career development opportunities within a leading eCommerce company.
- Benefits packages include Health, Life, Dental insurance
- 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.
Office Location:
Peterson Sukhumvit 26 - BTS Phrom Phong
Skills
Calendar/schedule OptimizationCampaign ManagementContent Quality MonitoringData AnalysisKAM CollaborationLivestreaming Platforms And E-commerce ToolsSocial Media Platforms (TikTok, Instagram, Facebook)Voucher And Sales Mechanics
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