Livestreaming MC & Admin Management
AI Summary
Recruits, trains, and manages livestreaming MCs for brand sessions on TikTok Shop and other platforms; monitors performance, provides coaching, and ensures professional on-air execution.
About this role
CREA’s mission is to power brand through digital commerce to reach the booming, digital savvy, Millennial and Gen Z consumers in Southeast Asia. The e-commerce business model is evolving fast. Today simply knowing how to list, ship and manage digital payments is not enough to differentiate brand online.
This role will be central in identifying on-air talent, managing daily operations, coaching for performance excellence, and ensuring our livestream sessions are engaging, professional, and aligned with brand goals.
Key Responsibilities:
MC Talent Sourcing & Onboarding
- Identify, assess, and recruit charismatic, camera-ready MCs for brand livestreams across TikTok Shop and other platforms.
- Lead onboarding and orientation for new MCs, ensuring alignment with brand tone and platform requirements.
Performance Monitoring & Coaching
- Track individual MC performance (e.g., engagement rate, viewership, conversion rate).
- Conduct regular performance reviews and provide constructive feedback.
- Deliver structured coaching sessions to improve MCs’ hosting, product storytelling, and audience engagement.
Product Training & Briefing
- Work closely with the commercial and content teams to prepare product briefs for each livestream session.
- Ensure MCs are well-informed on product USPs, brand voice, and campaign objectives before going live.
Quality Assurance
- Monitor livestream sessions to ensure professionalism, accuracy, and audience engagement.
- Enforce high standards in on-screen behavior, brand representation, and technical setup (lighting, sound, visuals).
Talent Retention & Development
- Build strong relationships with MCs to maintain motivation, brand loyalty, and a collaborative working environment.
- Plan team-building activities and incentive programs to boost morale and retention.
Qualifications & Experience:
- 2 years of experience in livestreaming MC recruitment and training or others related field
- Experience as an MC/host or managing on-screen talent is a strong plus
- Strong interpersonal and leadership skills—able to manage and mentor a diverse talent pool
- Proficient in using Excel for tracking performance
- Detail-oriented with the ability to thrive in a fast-paced, content-driven environment
- Comfortable communicating in English
Why Join CREA:
- Be at the forefront of livestream commerce in one of Southeast Asia’s fastest-growing digital economies
- Work with top-tier beauty, fashion, and lifestyle brands across regional and global markets
- Lead a dynamic and creative team where your decisions directly shape consumer engagement
- Be part of a collaborative, multicultural company culture with real room for growth
What We Offer:
- Career development opportunities in a leading digital commerce company
- Competitive compensation and performance-based incentives
- Comprehensive benefits including Health, Life, and Dental insurance
- 16 days Annual Leave + 3 Business Leave days annually
Office Location:
- Peterson Sukhumvit 26 - BTS Phrom Phong
Skills
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