Brand Manager

With years of industry experience, our Executive Level Team of seasoned professionals possesses a profound understanding of the executive landscape. We navigate the complexities of the market to identify roles that align with your unique skill set and aspirations. Our extensive network spans across industries, providing us with unparalleled access to top-tier opportunities. Our commitment to confidentiality and discretion ensures a secure and confidential partnership throughout the recruitment process.

At Executive Level Team, an integral part of Kariera.gr, we have a proven track record of empowering executives to achieve their career zenith. Our reputation is built on successful placements, satisfied clients, and the enduring relationships we forge.

Among the various industries we recruit for, we are exclusively retained to find a Brand Manager based in Koufalia-Thessaloniki for a leading food production company.

About the role

The Brand Manager will play a key role in shaping and enhancing the company’s brand identity across domestic and international markets. This individual will lead the development of brand strategies, manage product positioning, and drive marketing initiatives that increase brand awareness and market share.

Responsibilities

Develop and implement the brand strategy and annual brand marketing plan

Drive brand positioning across all touchpoints (packaging, digital, retail, and promotional channels)

Collaborate with internal departments (Sales, R&D, Production, Export) to align branding with business goals

Conduct consumer and market research to identify trends, opportunities, and brand performance

Manage external partners (creative agencies, media agencies, digital teams) to ensure cohesive brand communication

Oversee marketing campaigns, promotional activities, and social media presence

Lead packaging and visual identity projects in line with brand guidelines

Monitor brand health KPIs and prepare performance reports with actionable insights

Organize and represent the brand at key industry events and trade shows

Ensure compliance with regulatory requirements in branding and communication

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
• Minimum 3 years of experience in brand management ideally within the FMCG or food production industry
• Fluency in English
• Proficiency in MS Office
• Strong strategic and creative thinking, with excellent communication and teamwork skills
• Strong knowledge of brand strategy, communication, and marketing analytics
• Willingness to travel internationally as required

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