Brand & Product Marketing Manager

Role Purpose

The Marketing Manager will support the execution of Manulife Myanmar's marketing strategy by leading brand management, product marketing initiatives, stakeholder reporting, budget planning, and cross-functional marketing projects. The role will work closely with the CMO and Head of Growth Marketing to drive business growth, strengthen brand presence, and ensure effective management reporting and governance.

Position Responsibilities

Brand Management & Marketing Communications

• Support the development and execution of brand campaigns and visibility initiatives.
• Ensure brand consistency across all customers, partner, branch, and agency touchpoints.
• Coordinate branding activities, events, sponsorships, and corporate communications as required.

Product Marketing

• Lead marketing support for new product launches and existing product campaigns.
• Develop product positioning, marketing materials, customer propositions, and go-to-market plans.
• Work closely with Product Development, Distribution, and Digital teams to drive product awareness and sales performance.

Budget Planning & Financial Management

• Support annual marketing budget planning and forecasting processes.
• Monitor marketing expenses and budget utilization.
• Prepare budget reports, forecasts, variance analysis, and management updates.

Stakeholder Reporting & Management

• Prepare regular reports and presentations for SMT, Regional Marketing, and other stakeholders.
• Consolidate marketing performance updates, campaign results, and business insights.
• Ensure timely and accurate reporting of marketing initiatives and key performance indicators.

Cross-functional Collaboration

• Partner with distribution and other functional teams.
• Support strategic initiatives and special projects led by the CMO.
• Coordinate with regional and global stakeholders where required.

Required Qualifications:

Education

• Bachelor’s degree in marketing, Business Administration, Communications, Finance, or related discipline.
• Master's Degree or professional marketing qualification is an advantage.

Experience

• Minimum 5 years of progressive experience in Marketing, Brand Management, Product Marketing, or related fields
• Experience in budgeting, forecasting, management reporting, and stakeholder engagement is highly preferred.
• Experience in project management and cross-functional collaboration.

Preferred Qualifications:

• Preferably from the insurance, banking, financial services, telecommunications, or consumer industries.

• Knowledge of digital marketing, AI and customer experience frameworks is an advantage.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

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