Posted 1 month ago
Business Analyst
AI Summary
Business Analyst working at the intersection of marketing, technology, and client operations, translating requirements across Adobe CX Enterprise, Contentful, and Optimizely engagements and serving as the connective tissue between client stakeholders, creative teams, and delivery teams.
About this role
In 2026, CourtAvenue launched a dedicated MarTech practice, bringing enterprise platform strategy, systems integration, and digital experience delivery under one roof. Our MarTech team works at the intersection of the CMO and CTO, designing and implementing platform ecosystems across Adobe CX Enterprise, Contentful (now part of Salesforce), Optimizely, and emerging composable stacks. This is not custom development for its own sake: it is disciplined, standards-driven platform delivery that earns trust with client IT and marketing leadership alike.
In the MarTech practice, the Business Analyst works at the intersection of marketing, technology, and client operations. This means translating requirements across Adobe CX Enterprise, Contentful, and Optimizely engagements, bridging client stakeholders, creative teams, and platform engineers so everyone is working from the same understanding. You need to know how platforms store and deliver content, what integration looks like at the workflow level, and how to document requirements that a technical team can act on without re-interpretation.
Responsibilities:
Lead requirements gathering across Adobe Experience Manager (Sites and Assets) engagements, including migrations, integrations, and platform implementations
Translate business and marketing needs into system-level requirements, user stories, and acceptance criteria that development teams can execute against without re-interpretation
Uncover and document platform-specific constraints: namespace requirements, content modeling limitations, integration touchpoints, and workflow dependencies in AEM environments
Serve as the connective tissue between client stakeholders, enterprise architects, creative teams, and delivery teams, communicating what each group needs in their language
Own a prioritized backlog; facilitate business and technical working sessions, stakeholder interviews, and sprint planning support
Create functional specifications, process flow diagrams, and user scenarios that document decisions and reduce rework
Identify functional gaps and recommend solutions grounded in Adobe platform best practices
Ensure requirements are captured, approved, and traceable throughout the project lifecycle
Produce training material for clients and facilitate enablement sessions
Represent CourtAvenue credibly in client-facing sessions, including with client IT and marketing operations stakeholders
Requirements
4+ years of experience in a BA or requirements-focused role within a digital agency, consultancy, or systems integrator
Adobe Experience Manager experience is required; you do not need to be a developer, but you must understand how AEM structures content, how AEM stores and serves assets, and how platform constraints shape requirements
Demonstrated experience documenting platform-specific integration or migration requirements, including scenarios where source and destination systems have structural or naming differences
Ability to translate technical platform constraints for non-technical stakeholders and business requirements into actionable technical documentation
Proficiency with documentation and collaboration tools including Jira, Confluence, Miro, Figma, and Google Workspace
Strong written and verbal communication skills; comfortable leading client working sessions and facilitating stakeholder alignment
Experience working within Agile delivery cycles, including writing user stories and supporting sprint ceremonies
Preferred Qualifications
• Experience with Contentful, Optimizely, or other enterprise CMS platforms
• Omnichannel or multi-platform implementation experience
• Healthcare or regulated industry client experience
Skills
Explore related jobs
More jobs at CourtAvenue
Similar Adobe Experience Manager jobs
Browse these categories
Market data for this role
All reports →- SeriesRole reportsOne role family at a time: how many openings, what changed this week, who is hiring, what it pays.
- SeriesSalary reportsWhat employers publish in job postings, by level and workplace. Not self-reported pay.
- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.