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Trendyol

Posted 1 month ago

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Business Development Manager - Marketplace

AthensHybridFull-time

AI Summary

Business Development Manager focused on marketplace seller acquisition in Greece for Trendyol’s Core Commerce team, owning the end-to-end telesales pipeline and cross-border expansion into Romania and Bulgaria.

About this role

About the Team
At Trendyol Core Commerce, we build innovative, data-driven strategies that power sustainable growth and global expansion.
From seller experience to new market launches, we turn insights into action—fast. Our cross-functional teams shape the future of commerce with bold ideas, real-time impact, and a deep sense of ownership. In a fast-paced, collaborative environment, we grow together — as individuals and as a team.

We are seeking a dynamic and results-driven Business Development Manager (BDM) to spearhead marketplace acquisition across the CEE region, with a primary focus on Greece. In this role, you will own the end-to-end seller lifecycle—from driving massive inbound telesales applications and discovering new lead sources to managing complex growth strategies. You will act as the regional engine for commercial expansion, ensuring high seller acquisition, seamless onboarding, and maximum engagement of our Greek sellers with Trendyol's tools and initiatives.

Responsibilities

  • Manage the regional telesales application pipeline and optimize high-volume seller acquisition channels across Greece.
  • Identify, onboard, and manage new lead generation sources, including strategic partnerships, corporate events, and database mining.
  • Coordinate lead-generation events and build tracking frameworks to ensure 100% traceability of all acquisition initiatives.
  • Design and execute automated communication workflows and monthly content newsletters to nurture and convert pending sellers.
  • Lead cross-border commercial projects to expand Greek seller footprints seamlessly into the Romanian and Bulgarian marketplaces.
  • Drive the adoption of growth levers among existing SMEs, focusing on promotional campaigns, pricing synchronization, and ad spend.
  • Execute the "option gap" reduction project to optimize product assortment and live selection for registered regional merchants.
  • Partner with cross-functional teams to launch growth initiatives, refining agent pre-requisites and commercial attribution models.

    • Expected Qualifications

  • Proven experience in marketplace seller acquisition, regional account management, or B2B commercial project management.
  • Strong track record of managing high-volume lead pipelines and telesales conversion strategies across international markets.
  • Expertise in the CEE e-commerce ecosystem, with a deep understanding of the Greek marketplace landscape.
  • Analytical approach to commercial metrics, with a focus on data traceability, campaign performance, and product adoption.
  • Proficient in setting up structured business communication, nurturing content streams, and large-scale event coordination.
  • Ability to collaborate with cross-functional teams to build attribution models and clear workflows for sales agents.
  • Highly adaptable and proactive mindset, eager to propose new operational frameworks to drive seller satisfaction and retention.

    • Skills

    Automation WorkflowsCRMData AnalysisEvent CoordinationLead GenerationMarketplace PlatformsPipeline ManagementSeller OnboardingTelesales

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