Posted 4 days ago

Campaign Management Professionals

IstanbulHybridFull-time

AI Summary

Designs and executes customer lifecycle and growth marketing campaigns for a fintech payment platform, optimizing acquisition, retention, and revenue through data-driven strategies and cross-functional collaboration.

About this role

ABOUT THE TEAM

TrendPay is where cutting-edge payment technology meets seamless user experience. This team designs and manages end-to-end payment solutions for millions of users across the globe. Trendyol Pay is focused on building secure, fast, and reliable payment infrastructure not just for today’s needs, but for the future of digital commerce.

TrendFinance is not just about managing money it’s about reshaping the future of financial experiences.

We build inclusive and innovative financial products that empower millions of customers and sellers. From smart credit systems to AI-powered budgeting, our goal is to remove complexity from finance and make it more accessible, personal, and impactful.

By blending technology with finance, we turn data into decisions helping individuals and businesses thrive.

We are united by a shared purpose:To create a positive impact in our ecosystem by enabling commerce through technology.

We simplify every transaction and elevate user confidence through technology-driven, customer-first design.

We are all working with the same purpose: To create a positive impact in our ecosystem by enabling commerce through technology.

Main Responsibilities

Design and execute comprehensive customer lifecycle strategies, focusing on acquisition, retention, and churn prevention.

Drive continuous revenue growth by analyzing user behavior and implementing targeted communication strategies to maximize reward redemptions and keep customers active.

Identify underperforming segments or missed targets and swiftly pivot strategy—launching high-impact referral programs, reactivation campaigns, or seasonal, daily events.

Continuously optimize the customer journey by analyzing friction points, aligning with Customer Service to resolve inquiries, and maintaining a seamless user experience.

Own the promotional budget. Monitor daily operational and financial projections, forecasting the impact of active and upcoming initiatives.

Analyze the efficiency of product placements and banners (CTR vs. Conversions) to maximize overall campaign / budget efficiency.

Lead performance tracking for all growth initiatives, focusing on core metrics like CAC, ROI, Conversion Rates, and Redemption Rates.

Oversee the end-to-end execution of campaign lifecycles, including panel configurations, participant limits, and precise scheduling.

Coordinate the rollout of last-minute flash campaigns and pre-launch testing to ensure zero technical glitches.

Collaborate cross-functionally with Product, Legal, and MarComm, CRM teams to ensure the seamless launch of campaigns, monitor post-launch performance and operations, and ensure full compliance with all terms and conditions.

Qualities We Are Looking For

3-5 years in Growth Marketing, CRM, Lifecycle Management, or Revenue Management, ideally within fintech, banking, e-commerce or a high-paced tech company.

Strong data literacy with experience in tracking conversion funnels, monitoring KPIs, and using analytics tools.

Team player with the ability to adapt to a dynamic work environment.

Comfort with managing numbers, tracking daily costs, assisting with monthly forecasts, and identifying cost-saving opportunities.

Proven ability to manage multiple tasks simultaneously, from campaign planning and operational execution to contract follow-ups and creative asset delivery.

Good business acumen & curiosity, including skill in understanding the business, competition, and growth opportunities.

Skills

Analytics ToolsBudget ForecastingCampaign ManagementConversion Funnel AnalysisCRMCTR OptimizationFlash Campaign ExecutionGrowth MarketingKPI TrackingLifecycle MarketingPanel ConfigurationRevenue Management

Campaign Management Professionals

About this role

Main Responsibilities

Qualities We Are Looking For

Skills

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