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Marketing Communications Professional

BucharestHybridFull-time

AI Summary

Leads brand, content, and communication efforts across the CEE region, defining brand strategy and executing the annual marketing calendar to drive business growth.

About this role

About the Team

At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.

We are seeking a strategic and highly experienced Marketing Communications Professional to lead our brand, content, and communication efforts across the CEE region. In this role, you will define the brand strategy and orchestrate the execution of the annual marketing calendar, ensuring a consistent and impactful message across all channels. Acting as a central link between cross-functional teams and external agencies, you will leverage market opportunities and data-driven insights to elevate the customer experience and drive business growth in an international setting.

Responsibilities

Responsible for brand marketing, content creation, and communication efforts within CEE region.

Support setting the brand strategy and own the execution of the annual marketing calendar for defined markets and categories.

Analyze competitors and industry best practices on brand marketing efforts and content creation.

Work closely with creative, media, and event agencies, as well as other third parties, to develop & lead projects and campaigns end to end.

Proactively explore and utilize market opportunities for the benefit of the brand.

Work closely with all relevant marketing teams (media, digital, influencer, CRM, creative) to ensure consistency of the brand message in every channel.

Help set the style, tone, and language of content by analyzing existing data and watching regional competitors.

Guard the localization practices across comms channels, support & audit locally relevant content creation.

Expected Qualifications

Bachelor's or Master’s Degree preferably in Engineering, Management, Economics, or other related departments.

7+ years of experience in either FMCG, retail, e-commerce, or fashion sectors, preferably in an international setting.

Previous experience on ATL campaign planning, event planning & execution, partnership / sponsorship projects.

Data-driven, result-oriented, and an analytical thinker with a high sense of responsibility.

Strong communication skills and a pursuit of creativity with excellent written and verbal English.

Ability to multi-task, prioritize tasks, and coordinate different parties of the projects.

Great initiative taker with the ability to deliver fast, business-focused output of excellent quality.

End to end project management, both planning & execution ownership.

No restrictions for travelling.

Skills

ATL Campaign PlanningBrand StrategyCompetitor AnalysisContent LocalizationCRMEvent PlanningInfluencer MarketingMarketing CalendarMedia PlanningPartnership ManagementProject ManagementSponsorship Projects