Campaign Manager
AI Summary
We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart.
About this role
Brand Campaign Manager | 📍London – Hybrid (1-2 days) | 💰Competitive Salary + Benefits
About the Role
We're looking for a Campaign Manager to take ownership of integrated marketing campaigns from insight and planning through to execution and performance analysis.
Working at the heart of the Marketing team, you'll collaborate with channel specialists, creative teams, agencies and commercial stakeholders to deliver standout campaigns across TV, digital, CRM, social, PR, partnerships and more. From major seasonal moments to always-on activity that drives customer engagement and growth, you'll play a pivotal role in ensuring campaigns are delivered seamlessly across every touchpoint.
This is a fantastic opportunity for a Campaign Manager who enjoys variety, loves working cross-functionally and is passionate about creating customer-focused campaigns that make an impact. You'll have end-to-end ownership, significant exposure across the business, and the chance to shape campaigns that reach millions of customers while continuously testing, learning and optimising performance.
Key Responsibilities
• Manage the execution of key seasonal campaigns across all channels, including major trading moments such as Christmas, Valentine's Day and Mother's Day.
• Build and maintain campaign plans, timelines and briefs to ensure successful delivery.
• Coordinate cross-functional teams to deliver campaigns on time and to a high standard.
• Own the day-to-day delivery of always-on campaign activity.
• Continuously optimise campaigns to improve performance and efficiency.
• Support test-and-learn initiatives across channels to drive ongoing improvement.
• Support delivery of new customer acquisition targets through campaign activity.
• Drive engagement and repeat purchase from existing customers, particularly across CRM and owned channels.
• Monitor and optimise performance across different audience segments.
• Work closely with CRM, social, media agency, PR and partnerships teams to ensure joined-up execution.
• Ensure consistency of messaging and brand across all customer touchpoints.
• Track and report on campaign performance across channels.
• Identify optimisation opportunities and implement improvements.
• Support post-campaign analysis and insight generation.
About You
• Proven experience in marketing or campaign management roles, with around six years' relevant experience.
• Experience delivering campaigns across multiple channels, including digital, CRM and social.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Data-driven approach to decision-making and campaign optimisation.
• Excellent attention to detail and commitment to high-quality execution.
• Strong communication and stakeholder management skills.
• Ability to build effective relationships and bring teams together behind shared goals.
• Passion for creating customer-focused campaigns that deliver measurable impact.
Interview Process
• Stage 1: Recruiter Screening
• Stage 2: Hiring Manager Interview
• Stage 3: Interview with the Marketing Director, including a task/presentation element
• Offer! 🎉
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